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Posts Tagged ‘Russian Federation’

Russian Propaganda Rags Still Land in U.S. Papers

The debate over the debate about Ketchum‘s placement of an aggressive Vladimir Putin New York Times op-ed continues this week, but there’s another side of the Putin’s PR offensive that we hadn’t heard of: it’s called Russia Beyond the Headlines, and it’s an English language propaganda rag that regular appears as a paid advertorial section inside American newspapers like the NYT and the Washington Post. Here’s what chess champion and democracy activist Gary Kasparov had to say about the latest edition:

He’s not big on subtlety, and neither is Beyond the Headlines. It’s a branch of Rossiyskaya Gazeta, Russia’s official state publication, and it brings a mix of politics, op-eds and cultural reporting—all with a heavy pro-Putin slant—to foreign newspapers around the world under the tagline “Our News. Your Language.”

Here are our favorite recent headlines at a glance:

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Ketchum Acquires Moscow Firm

Ketchum has announced another industry acquisition: it has acquired Moscow-based firm Maslov PR. The firm will be rebranded as Ketchum Maslov and led by Michael Maslov, MD and founder of Maslov PR, and his business partner Serguey Chumin. They will report to Jon Higgins, Ketchum senior partner and CEO, international.

The firms have had an existing 15-year affiliate relationship. Maslov was previously a full-service agency offering services in areas including brand marketing communications, public affairs, and crisis communications. The firm established a relationship with the Russian government in 2006, working on behalf of the Russian presidency of the G8. Ketchum Maslov will continue to work with the Russian Federation.

Ketchum is part of Omnicom Group, which announced its quarterly earnings today as well. Click here for more.