Something like this?
The question that plagues most businesses today is the same: how do we truly reach and create a relationship with the customer? How do we ensure that the sentiments surrounding our brand are positive?
We all know that the combined powers of traditional advertising and earned media aren’t quite enough–and even brands with incredibly successful interactive, multimedia campaigns like Dove’s “Real Beauty” encounter blowback on social media and beyond.
So what do the brands of the future need to do to stand out? What will the most successful campaigns look like?