Bailey Gardiner and Fishtank Brand Advertising have joined forces to create i.d.e.a., a San Diego-based “full-service creative group” that blends advertising, branding, social media, PR, and other marketing disciplines. BG founders Jonathan Bailey and Indra Gardiner and Fishtank’s founder Ryan Berman will lead the new firm. Clients from both firms will continue with i.d.e.a. Current and past clients include Puma, UNICEF, and Tiffany & Co.

Cindy Tian has been named vice chair of Edelman’s Asia-Pacific region, effective March 15. This is a newly-created position where Tian will be based in Beijing, leading operations for the Edelman China public affairs practice. She’ll work with practice leaders across offices and groups in the public affairs and government relations space. Tian was previously executive chairwoman of Burson-Marsteller China.

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