Marvel Comics is a massive brand. Its success relies on a stable of characters created over decades, and thanks to its film franchises it shows no signs of slowing down.
So what can everyday companies learn from Marvel’s hyperactive social media presence? Quite a bit!
The big lesson: constant engagement. We don’t want to stereotype here, but comic book fans are some of the most outspoken and devoted “brand advocates” around, and they demand both respect and responses to their queries. For some examples, check out the Twitter feed of Ryan Penagos, executive editorial director of Marvel’s digital division. It includes a lot of substantive information about upcoming properties as well as tiny little tidbits like this one:
— Ryan Penagos (@AgentM) January 23, 2013
Oh, and he has a Tumblr too.