Trojan‘s promotional stunts just never seem to get off (yep, bad puns already) without a hitch. This time, the company’s Valentine’s Day plans have hit a road block.
Trojan arranged to have its fleet of three Safe Rides taxis pick up passengers in the Greenwich Village and New York University areas of New York City on the nights of February 14 and 15. Passengers would not only enjoy free rides to their love day destinations, but would also be quizzed on sexual-health topics on the way — because nothing gets couples in the mood like a thorough refresher course on VD (venereal disease, not Valentine’s Day. Try to keep up, people).
Unfortunately, if you were hoping to woo your date with a ride home in a condom cab, you may be out of luck. The New York Taxi and Limousine Commission says that neither the purveyor of prophylactics nor its PR company (Edelman) cleared the promotion–and the plans may violate regulations in the first place.