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Posts Tagged ‘Saks Fifth Avenue’

Olivia Pope is America’s Favorite Fixer: Scandal Wins With Viewers & Brands

From the Saks Fifth Avenue Instagram page.

From the Saks Fifth Avenue’s Instagram page.

The numbers are in and Scandal is a winner.

Thursday’s season three premiere of the ABC hit was the most-watched in the show’s history with 10.5 million people tuning in, a 71 percent increase from last year. And many of those viewers were under 50, making it the top show for ABC for that demographic. Who knew so many people were into PR?

Well we know it also has something to do with the hotness between Kerry Washington’s Olivia Pope and Tony Goldwyn’s President Fitz. And bitter First Lady Mellie. And conniving Cyrus. And loyal Huck… Really, the whole show is magic. And in case you thought there’s no reality to the program, Judy Smith, the DC crisis expert on which Olivia Pope is based, is a consultant on the show. Washington revealed, during a visit to The Daily Show this week, that Smith actually advises the writers on how best to handle the difficult situations that the plot proposes. (Clip after the jump.)

And if that weren’t enough, Scandal style has bewitched the nation. The show’s makeup artist is being interviewed. Olivia’s hair is being analyzed. And her outfits are picked apart. In fact, the white coat she wore during this week’s episode caused a stir on Twitter. (It’s Burberry.) Saks Fifth Avenue picked up on the show’s style and they’re trying to capitalize on it.

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Snow Biz: More Brands Promote Snow Themes in 2013

Snow is the weather pattern that prompts the most ambivalence: we appreciate it in limited amounts if it doesn’t turn into a blizzard or avalanche. Yet, in recent years, long-range forecasts predicting less snow in the future have fueled ‘snowstalgia’. Now more media outlets and brands (not just ski resorts) are celebrating snow before it becomes a distant memory.

This affinity for snow isn’t surprising: the public responds positively to many snow-related expressions and experiences such as snowflake, snow cone, snow globe, snowman and snow days. Even the phrase “snow job” conveys more positive imagery than some other options.

Snow is especially prominent in seasonal promo efforts this year. Below are five unique examples of brands across industries using snow to sell themselves to the public:

Saks Fifth Avenue: the New York department store is featuring 150 snow globes in one of its holiday windows (top left). A Saks executive told The New York Times that the display has been one of the store’s most popular, attracting large crowds of tourists snapping photos. (The fact that snow globes are also luxury collectibles complements the brand nicely.)

Hudson Hotel’s Hudson Lodge: this winter brings a tent to the terrace of this trendy New York bar; every evening at 8PM, its snow machine blasts artificial snow. For urban party-goers enjoying the rustic après-ski decor, the concept of ‘chilling out’ has taken on new meaning.

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Sisley Cosmetics Sued for Pregnancy Discrimination

Sisley Cosmetics Counter at Bloomingdale'sThis afternoon, Buzzfeed Shift brings news of a pending discrimination lawsuit against French makeup giant Sisley Cosmetics that could turn out to be a very big deal.

In short, an employee returned from maternity leave to face questions about her future reproductive plans from managers who strongly implied that a second child “wouldn’t be good for her job” and all but threatened to make her “redundant” by eliminating her position. She also claims that her higher-ups increased her workload and that a less-than-sympathetic HR rep effectively told her “my hands are tied”. Six months after returning from a second maternity leave, she lost her job.

We don’t have all the details in this case, but the narrative as we know it paints Sisley as a company that views pregnant employees and mothers as liabilities. Perhaps more troubling is the fact that discrimination lawsuits are nothing new for this old-school Parisian brand: In 2011, a black employee who worked for the company’s Saks Fifth Avenue counter filed suit after claiming that her manager repeatedly used racial slurs when addressing her and complained about a lack of “blonde” sales reps. A third employee sued in 2009 after a boss forbid her from sitting down behind the cosmetics counter despite the fact that she’d just gone through a spinal surgery that limited her range of movement. Only the last case has been resolved.

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