The numbers are in and Scandal is a winner.
Thursday’s season three premiere of the ABC hit was the most-watched in the show’s history with 10.5 million people tuning in, a 71 percent increase from last year. And many of those viewers were under 50, making it the top show for ABC for that demographic. Who knew so many people were into PR?
Well we know it also has something to do with the hotness between Kerry Washington’s Olivia Pope and Tony Goldwyn’s President Fitz. And bitter First Lady Mellie. And conniving Cyrus. And loyal Huck… Really, the whole show is magic. And in case you thought there’s no reality to the program, Judy Smith, the DC crisis expert on which Olivia Pope is based, is a consultant on the show. Washington revealed, during a visit to The Daily Show this week, that Smith actually advises the writers on how best to handle the difficult situations that the plot proposes. (Clip after the jump.)
And if that weren’t enough, Scandal style has bewitched the nation. The show’s makeup artist is being interviewed. Olivia’s hair is being analyzed. And her outfits are picked apart. In fact, the white coat she wore during this week’s episode caused a stir on Twitter. (It’s Burberry.) Saks Fifth Avenue picked up on the show’s style and they’re trying to capitalize on it.