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Posts Tagged ‘SalesForce’

Who Won the Inauguration On Social Media?

There’s little doubt that inaugurations rank right up there with State of the Union addresses when it comes to PR and branding opportunities for newly elected presidents. In fact, we’d say inaugurations are the bigger of the two PR blowouts, because very few see the State of the Union as an excuse to party (and no, silly drinking games that we all regret in the morning do not count).

Despite being smaller than Obama’s first inauguration in every way, this year’s event predictably prompted a “social media explosion” that managed to knock the mighty Twitter out of service for a moment or two. The fact that so many more people got “social” this year than in 2009 despite the lower turnout confirms something we already knew–that social media has become an ever more integral part of public and private life over the past four years.

The White House tweeted everything from its official account and the administration’s media team created an @obamainaugural profile strictly dedicated to the event. Even the usually restrained First Lady joined the fray last week. This clip was the public’s favorite reminder of our hyper-connected society:

Now that the ceremonies are over, we thought we’d take the opportunity to quickly analyze other experts’ analysis of the themes President Obama chose to publicize during his second inauguration ceremony–and to see how they performed on the various social media channels.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Tech Round Up: Brands Missing Links on Google+, Twitter Buys Whisper

-In news that suprises probably no one on the planet, brands are not as engaged on Google+ as they are on Facebook. SEO company BrightEdge found that within the first 10 days of availability, 61 percent of the top 100 brands around the globe had a presence on Google+, but only 12 percent linked their Google+ pages to their company homepage.

Facebook’s data tells a different story. Ninety-three percent of the top 100 brands had a Facebook page and, 53 percent of those brands link to their Facebook pages from the company homepage. [via eMarketer]

-This news from Twitter merits mentioning solely so I can write this guy’s name: Moxie Marlinspike, a hacker-turned-CEO, has sold his data encryption company Whisper to Twitter. Previously, Marlinspike (I got to type it twice!) worked on text message and email encryption on the Android.

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David Spinks, Co-Founder of BlogDash: ‘The ‘Influencer’ World is a Crazy Place’

Are there already too many services and tools on the market looking to improve media and blogger relations? David Spinks thinks there is room for one more, and he makes a compelling case. BlogDash, a recently launched “blogger outreach dashboard” which Spinks co-founded with Marc Duquette, has already signed up 400 businesses.

PRNewser spoke to Spinks to learn more about the service and how it hopes to break through in a crowded market.

Tell us about BlogDash, specifically what makes it different from other blogger or media relations services?

BlogDash is a platform built to connect bloggers and brands…like a LinkedIn for the blogosphere. Most media relations services are one-sided.  They gather data about bloggers and media, and then sell that data to businesses. They don’t take into account the blogger’s needs.  By allowing bloggers to take full control of their profiles and giving them the chance to choose what kinds of opportunities they’re open to receiving, it reduces spam, and creates a more valuable connection for both sides.
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Tools Round Up: SalesForce Acquires Radian6

SalesForce, the customer management software company, has acquired social media monitoring company Radian6 Technologies for $340 million — $276 million in cash, $50 million in stock with $10 million in stock and $4 million in cash to Radian6′s founders. The social media management and monitoring area has been getting some attention lately with Vitrue and Buddy Media both getting millions of dollars in funding.

Groupon has chosen MicroStrategy, a business intelligence company, for analysis of customer behavior and purchasing. Groupon will glean what customers are purchasing, location details, demographic information, and more.

Seattle Children’s Hospital has chosen Cision for media monitoring and analysis and media campaign planning.