There’s little doubt that inaugurations rank right up there with State of the Union addresses when it comes to PR and branding opportunities for newly elected presidents. In fact, we’d say inaugurations are the bigger of the two PR blowouts, because very few see the State of the Union as an excuse to party (and no, silly drinking games that we all regret in the morning do not count).
Despite being smaller than Obama’s first inauguration in every way, this year’s event predictably prompted a “social media explosion” that managed to knock the mighty Twitter out of service for a moment or two. The fact that so many more people got “social” this year than in 2009 despite the lower turnout confirms something we already knew–that social media has become an ever more integral part of public and private life over the past four years.
The White House tweeted everything from its official account and the administration’s media team created an @obamainaugural profile strictly dedicated to the event. Even the usually restrained First Lady joined the fray last week. This clip was the public’s favorite reminder of our hyper-connected society:
Now that the ceremonies are over, we thought we’d take the opportunity to quickly analyze other experts’ analysis of the themes President Obama chose to publicize during his second inauguration ceremony–and to see how they performed on the various social media channels.