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Posts Tagged ‘Sam Adams’

A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy

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As has been made abundantly clear in previous posts about the pumpkin spice marketing craze, this PRNewser writer loves Fall. Like, really, really loves it. As a New Englander, there’s nothing more magical to me than a crisp October morning kissed by the scent of fresh apples, piles of leaves, and — yes — my mug of pumpkin spice tea. I’m a sucker for the Autumnal marketing madness and I’m not sorry. But though I may be a full-fledged Fall-ophile (is that a thing? I’m making it a thing), even I know there’s a time for nutmeg and Jack-O-Lanterns, and it is not — I repeat, NOT while the beaches are still crowded and kids are enjoying their last days of summer vacation.

We’ve been griping about the holiday creep for years when it comes to Christmas decorations lining store shelves before Halloween, and now, it seems, those pesky marketers have figured if they’re going to bulldoze Halloween for Christmas, why not just move the whole calender up a couple months and bulldoze summer with way-too-early Fall? I mean, the logic is undeniable.

We’ve been seeing Halloween candy in stores for a couple of weeks now; the seasonal Sam Adams currently being sold is Octoberfest; Starbucks is releasing its Pumpkin Spice Latte on August 25 (if you have a super secret passcode), and Twitter has even been aflutter over the potential introduction of Pumpkin Spice Oreos.

All way before we’ve even had our Labor Day barbeques. Read more

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Now Guinness Is Dropping Out of the St. Patrick’s Day Parade Due To Its Anti-Gay Policy

st. patty's paradeBeer and St. Patrick’s Day go together like peanut butter and jelly. But some beer companies are breaking up this happy pairing because of the anti-LGBT policy associated with the holiday’s big events. On Friday, Heineken announced that they were pulling their sponsorship of the St. Patrick’s Day parade taking place today at 11am in New York City (it says it’s the world’s largest and oldest parade). And the makers of Sam Adams, the Boston Beer Company, said it was done with the South Boston parade.

Now we have word that Guinness is also pulling its sponsorship of the New York parade. This after the iconic bar Stonewall Inn said it wouldn’t sell the beer for St. Patty’s because of its support.

The City Council and Mayor Bill de Blasio also said they wouldn’t be participating because of the policy.

Guinness released the following statement about the move:

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Sam Adams Drops Sponsorship of South Boston St. Patrick’s Day Parade Over Gay Ban

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In yet another sign that anti-gay policies can hurt your business, event and even political party, Sam Adams announced today that it will no longer serve as a sponsor for South Boston’s St. Patrick’s Day Parade due to event organizers’ refusal to allow a group of openly gay veterans to join the march thanks to rules that “bar any political expression.

The statement from the parent Boston Beer Company:

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Sam Adams Leverages History Lesson But Gets Schooled Instead


It’s the July 4th week which means Americans are being subjected to an array of emotional, patriotic as well as awkward and inane commercials designed to leverage the theme of America in the name of capitalism.

We get it. We’re Americans. We’re capitalists. Despite the ubiquitous campy and low-budget local commercials hawking used cars, pawn shops and mattresses (these can be quite endearing actually), big brands are also in the business of using the Fourth of July as a platform to reach the American public. Some brands do this better, or worse, than others.

Sam Adams recently released a commercial that—judging by the comment section—is confounding and angering the public more than it is inspiring them to drink Sam Adams.

As Hulka336Rockets wrote:

“Misquoting the Declaration—deliberately! Good gawd.” Read more

Will the Public Belly Up to Sam Adams in a Can?

Believe it or not, there was a day in America when “fancy pants” beer meant Heineken. An import from Holland, Heineken was like the truffles of beer and changed the complexion of your Dad’s garage refrigerator from the red, white and blue of Budweiser and gold of Coors to an electric green.

But then Sam Adams, using a recipe developed in 1860, came along and changed everything in the mid-90′s, starting a microbrew craze that continues to sweep across America and spurring the craft beer obsession that has altered the landscape and language of our beer culture. Cask ale, anyone? Only $14 per bottle!

The American public has always had an intriguing relationship with beer. Even as U.S. beer drinkers and the beverage they love have grown more sophisticated and worldly, our society stubbornly refuses to let beer become the domain of the 1%.

Some examples: Miller High Life implemented a hilarious ad campaign featuring a delivery guy who lambasted pretentious beer drinkers. And hipsters managed to pull off one of the great ironic miracles of our time by making Pabst Blue Ribbon cool again (OK, the recession probably helped too).

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America’s Beer of Choice Is…

Sam Adams! Bud and Bud Light take the numbers two and three spots.

The folks at YouGov BrandIndex crunched the numbers to determine the number one beer choice across the country and in three major cities. With the exception of Chicago, which prefers Heineken (and doesn’t like America or St. Patrick’s Day), Sam Adams was tops with taste buds in the U.S.

For this research, YouGov took a look at scores from the past four weeks. These scores are based on the perceptions of U.S. adults of drinking age. Each day, YouGov interviews 5,000 people for their thoughts on a variety of topics.

The company also looked at spirit preferences. Check it out after the jump.

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