Samuel L. Jackson made a promotional appearance with the rest of the cast of Captain America: The Winter Soldier back in March when the cast (which also stars Anthony Mackie and Scarlett Johansson) was asked about the biggest pop culture innovations from the last half century. Sam Jackson’s response, according to The Washington Post: RedTube, a free online porn site.
Joking or not, this no doubt got a few laughs (and a few surreptitious head nods of agreement). But the porn industry doesn’t think it’s so funny. When people watch free porn, it means they’re not paying the industry for its product. Moreover, these sorts of free porn sites don’t monitor content for piracy.
So #PayForYourPorn was born. (BTW, that hashtag is NSFW.)
However, the porn industry is battling a stigma that is a huge hurdle to its campaign and an industry that isn’t nearly as regulated as the mainstream entertainment industry. Also, no one wants to pay for porn — or anything else for that matter — that they don’t have to.