“Show me a good loser, and I’ll show you a loser.” – Vince Lombardi
M&C Saatchi PR has been selected as the retained PR agency for Ubersense, the leading video analysis community for sports coaches and athletes. The appointment adds to the agency’s roster of consumer technology clients.
Ubersense is a Boston-based company that has developed two apps which enable athletes to reach their full potential through video analysis and social collaboration. Both Ubersense Coach and Ubersense Golf include precision slow-motion, screen drawing (telestration), side-by-side comparisons and easy sharing. Backed by Google Ventures and Atlas Venture, the Ubersense apps have already had over one million downloads with more than 205,000 monthly users around the world.
The team, led by SVP Sandra Carreon-John and VP Richard Barker, will oversee PR strategy for the brand, with a focus on developing presence for Ubersense amongst sports, consumers and media.
With a number of well-known technology clients in its roster, M&C Saatchi PR continues its growth in this sector. Globally, the firm’s other tech accounts include Twitter, Spotify and SimpliFlow.
“Light, God’s eldest daughter, is a principal beauty in a building.” – Thomas Fuller
LarsonO’Brien Marketing Group has been selected as agency of record for Banker Wire, the world’s leading manufacturer of woven and welded wire mesh for architectural and industrial applications.
Banker Wire’s Milwaukee facility is the United States’ most modern and productive mill of its kind. There, the company produces wire mesh products, customized for any aesthetic on any scale – from intricate design highlights to expansive building facades. LarsonO’Brien will be responsible for Banker Wire’s advertising and public relations efforts.
“Banker Wire is committed to continued innovation in its field. We look forward to using our experience in the building products sector to take the company to the next level,” says Jack O’Brien, President of LarsonO’Brien.