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Posts Tagged ‘Sandra Carreon-John’

3 Tips for Breaking into Sports PR


Sunday’s Super Bowl was the most-watched event in the history of live television. After all the hype and chatter settles down, one fact remains: behind every team, brand, player and celebrity involved in the day’s events was a group of highly skilled (and well-paid) public relations experts.

In case you missed it, we recently spoke to three industry veterans who recounted their own experience and offered tips on how to score a great internship and launch a career in the big-stakes world of sports PR.

Here are three of the most important lessons we learned in the process.

1. Create a great portfolio

We all know that great PRs should also be great writers, but it’s easy to forget just how important one’s writing skills can be.

Mike Soltys, SVP of communications at ESPN, says “Writing samples are a big differentiator. A very small percentage of applicants have good writing samples to present beyond history term papers.”

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

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Spin the Agencies of Record

“Show me a good loser, and I’ll show you a loser.” – Vince Lombardi

M&C Saatchi PR has been selected as the retained PR agency for Ubersense, the leading video analysis community for sports coaches and athletes. The appointment adds to the agency’s roster of consumer technology clients.

Ubersense is a Boston-based company that has developed two apps which enable athletes to reach their full potential through video analysis and social collaboration. Both Ubersense Coach and Ubersense Golf include precision slow-motion, screen drawing (telestration), side-by-side comparisons and easy sharing. Backed by Google Ventures and Atlas Venture, the Ubersense apps have already had over one million downloads with more than 205,000 monthly users around the world.

The team, led by SVP Sandra Carreon-John and VP Richard Barker, will oversee PR strategy for the brand, with a focus on developing presence for Ubersense amongst sports, consumers and media.

With a number of well-known technology clients in its roster, M&C Saatchi PR continues its growth in this sector. Globally, the firm’s other tech accounts include Twitter, Spotify and SimpliFlow.

“Light, God’s eldest daughter, is a principal beauty in a building.” – Thomas Fuller

LarsonO’Brien Marketing Group has been selected as agency of record for Banker Wire, the world’s leading manufacturer of woven and welded wire mesh for architectural and industrial applications.

Banker Wire’s Milwaukee facility is the United States’ most modern and productive mill of its kind. There, the company produces wire mesh products, customized for any aesthetic on any scale – from intricate design highlights to expansive building facades. LarsonO’Brien will be responsible for Banker Wire’s advertising and public relations efforts.

“Banker Wire is committed to continued innovation in its field. We look forward to using our experience in the building products sector to take the company to the next level,” says Jack O’Brien, President of LarsonO’Brien.

Spin the Agencies of Record

Soccer isn’t very social. Plus, if you don’t like someone on the other team, you can do something about it. – Mia Hamm

M&C Saatchi PR will oversee the Cosmos’ much-anticipated gala on August 1, 2013, honoring the legendary soccer icon Pele and benefiting HELP USA.

M&C Saatchi PR pitched against a number of other agencies. SVP Sandra Carreon-John, along with Director Andrea Nirsimloo, will oversee strategy, outreach and execution for the Cosmos event, which is expected to draw luminaries from around the world.

Additional details on the Cosmos Gala to benefit HELP USA, including ways to purchase a table or tickets, will be announced soon. The NY Cosmos are a much-beloved franchise, renowned for stars, like Pele and Franz Beckenbauer. The 2013 team will take the field on August 3rd at Hofstra University.

It isn’t the mountain ahead that wears you out; it’s the grain of sand in your shoe. – Robert W. Service

Renowned Danish shoemaker ECCO has appointed Buffalo Communications its Lead Global PR Agency for ECCO Sport to grow international brand awareness and market share in the outdoor and running categories. Read more

Spin the Agencies of Record

I wish love was like volleyball, you call “mine” and everyone backs off. – The Internet

M&C Saatchi PR is excited to announce another addition to its roster of Sports & Entertainment clients. The Association of Volleyball Professionals (AVP) has chosen M&C Saatchi PR as national AOR, effective immediately. The team, led by SVP Sandra Carreon-John and VP of Sports Richard Barker, will oversee strategy and outreach for the brand, focusing on sports, consumer, entertainment, and health & fitness media.

In its 30th year, the AVP is a leading lifestyle sports and entertainment company that produces, markets and distributes professional beach volleyball events worldwide. Organized in 1983, it has operated the industry’s most prominent national touring series, the AVP Pro Beach Volleyball Tour, featuring the top American men and women competitors in the sport.

The 2013 AVP season gets underway in August, beginning in Salt Lake City, UT, August 16th. Other tour stops include Cincinnati, OH, St. Petersburg, FL, Santa Barbara and Huntington Beach, CA.

With a number of well-known sports and entertainment clients in its roster, M&C Saatchi PR continues to solidify its place in this sector. The firm’s other sports accounts include the United States Olympic Committee, Reebok, CCM and Street Soccer USA. Read more

Spin the Agencies of Record

Olympic-Sized Deal:

M&C Saatchi PR has been named the first-ever agency of record for the United States Olympic Committee.

The firm’s team, led by Sandra Carreon-John, SVP, will manage several major events leading up to the 2014 Olympic Winter Games in Sochi including the 2014 media summit and the 100 days out celebration. M&C Saatchi PR will lead a campaign that highlights the organization’s vast fundraising efforts with a focus on increasing awareness and understanding of the importance of funding to a successful Team USA (which receives no money from the federal government).

Because unfiltered expressions of virgin new potatoes are hot right now:

Karlsson’s Vodka, the world’s only producer of spirits made from single-distilled and unfiltered expressions of virgin new potatoes, selected multi-service communications agency Waggener Edstrom Worldwide (WE) to promote the Swedish company’s vodka to the North American beverage industry. Karlsson’s Vodka selected WE for its ability to leverage social, digital marketing, creative and communications talent to deliver an integrated campaign for master blender Börje Karlsson’s creations.

“The addition of Karlsson’s Vodka to our client roster is further evidence that companies are looking for a holistic approach to their marketing efforts,” said Annemiek Hamelinck, senior vice president, Brand Strategy & Marketing at WE. “While media relations remain our stock in trade at WE, we have successfully integrated disciplines that lend themselves well to successful campaigns for clients like Karlsson’s.”

And the AOR Golden Globe goes to:

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