AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Sandra Fathi’

5 Experts on Defending a Brand’s Reputation After a Data Breach

Target-Rain1

Massive data breaches have become an expected holiday season event. This week, a BuzzFeed contributor listed the 10 biggest “hacks” of 2014 (eBay, the USPS, etc.), and the bad publicity stemming from these security failures can be especially damaging during the year’s biggest shopping period.

Retailers have different approaches in defending their reputations after these breaches. Target, for example, sent its CEO to CBS to call the trend “an industry issue” while its CMO displayed its social media “war room” on CNN. Home Depot blamed Microsoft Windows, and other retailers have pointed fingers at credit card companies themselves for failing on the security front.

The question, for retailers and the PR firms/internal teams telling their stories to the public is: what’s the most effective way to balance transparency regarding data security with the need to protect one’s reputation among a skeptical public?

Five industry veterans give us their takes after the jump.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

Read more

NO MORE Unveils New Anti-Domestic Violence PSA Starring NFL Players

Today on TODAY, the National Football League made what looks like its biggest attempt to date to address the ongoing struggle with the domestic violence in its ranks.

This is the first concrete evidence of work performed by the league’s recently created “social responsibility team,” which includes its own community affairs VP Anna Isaacson and three (female) advisers, each of whom has extensive experience dealing with domestic violence and sex crimes.

The clip stars some of the league’s most prominent players, beginning with Giants quarterback Eli Manning:

This PSA was created to promote NO MORE, an anti-DM advocacy group founded by Law and Order actress Mariska Hargitay (who directed along with fellow actors Tate Donovan and Blair Underwood). You may note that it’s a variation on a PSA released last year that starred various actors.

That one after the jump.

Read more

5 PR Experts Weigh in on NFL’s Attempt to ‘Combat Domestic Violence’

Peaceful football

We’re all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced “the [sharpest drop] in consumer perception since Target’s data breach” last December.

Here’s something you may have missed this week: in order to confront all that terrible publicity, the league announced the creation of a “social responsibility team” consisting of its own community affairs VP Anna Isaacson and three (female) advisers, each of whom have built careers as experts on the prevention of domestic violence and sex crimes.

The question: is this a meaningless stunt or an earnest attempt to address underlying issues?

This week, we spoke to five industry experts to get their take on the league’s move. For context, we’ll start with quotes from two of the women involved, who will be responsible for “policy-making and education.”

Read more

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

business-insider-logo

ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

Read more

Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

Read more

Need Office Space? Have Office Space? See ‘PR Helping PR’

Yes, it’s true: Hurricane Sandy turned this week upside down. In the midst of all the bad news about millions going without power, $50 billion dollars in damage, and bad behavior in the wake of the storm, it’s encouraging to read about some positive developments. We’re not sure when the New York/New Jersey area will return to normal, but in the meantime some particularly inventive PR professionals are trying to help out.

Affect is a firm located right smack in the middle of Manhattan, where the effects of this week’s storm have been particularly dramatic. Noticing that many of her friends, clients and employees have been affected, Affect owner and president Sandra Fathi set up a Facebook page called “PR Helping PR” yesterday with the stated goal of helping as many affected professionals as possible return to work–even if their offices aren’t yet up and running.

The site plans to achieve this goal by bringing PR pros who need office space together with those who have space to share. Affect encourages both stranded employees and any PR companies located in areas suffering from storm damage to post status updates in the interest of helping at least a few dedicated professionals find an available desk at which to do their work.

Your editors have been fortunate enough to work from home this week, but many in the industry aren’t so lucky. If you’re one of those stuck without a working computer/Internet connection, or if you have resources to offer, please check out the PR Helping PR page.

Career Development Series: Turning Your PR Internship Into a Full-Time Job

Welcome to the first of PRNewser’s four-part “Career Development Series.” Over the next four Wednesdays, we’ll be exploring some of the career development issues that PRs at different levels in their careers are faced with.

This week, we’re starting at the start: how to turn that internship into a full-time job. We talked with firm execs and a former intern who actually made the leap to learn the best ways to make this happen. What we found out is that interns have a responsibility to the firms they’re interning with, and PR agencies have a responsibility to their interns, a point that sometimes gets overlooked.

Click through for more.

Read more

Win A Paid PR Internship in New York City

PR firm Affect is holding its second annual contest to find its next PR and social media summer intern. That person will receive $5,000 along with a $2,500 housing stipend to live in New York City. Last year’s contest, which produced Affect employee Patrick Gotham, received more than 100 entries and 14,000 votes. Applicants submit a video or photo entry here explaining why they should be awarded a paid internship at Affect in New York City that will jump-start their career.

Read more

Win a Paid (!) Internship with Affect Strategies

Affect Strategies has opened The New York Intern Project for entries. Prospects should go to the Project’s website and explain why they would make a great intern with both a written essay and a photo or video by April 8. The selected intern will get a three-month position in New York, a $5,000 housing stipend, and $5,000 spending money. Wethinks that should fall within the PRSA guidelines.

Four judges will help with the decision: Guy Kawasaki, Alltop and Garage Technology Ventures founder; Mashable’s Erica Swallow;  Sandra Fathi, Affect’s founder and president; and Leslie Campisi, VP and partner for the agency.

Read more

NEXT PAGE >>