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Posts Tagged ‘Sandra Lee’

Why Is the Restaurant Industry Such a Boys’ Club?

There’s a reason the restaurant business plays host to so many big egos: Everybody loves fancy food, and reality TV has only encouraged the industry to grow flashier while elevating its baddest (or lamest) dudes to larger-than-life status. One question, though: Where are all the women?

Beyond April Bloomfield of The Spotted Pig and Gabrielle Hamilton of Prune, we can’t think of too many prominent female chefs (sorry, but Sandra Lee, Paula Deen and Rachael Ray do not count). Sure, we know that our knowledge is pretty much limited to New York, and there are quite a few very talented women running kitchens around the country right now—check out The Daily Feast’s great list of 15 “badass” female chefs—but guys’ guys like Gordon Ramsay, Anthony Bourdain and Mario Batali still hog the lion’s share of the spotlight.

In a telling interview with the Village Voice’s Fork in the Road food blog, current James Beard Foundation president Susan Ungaro talks about why the industry feels like such a boys’ club—and what it will take to encourage young female chefs to take the reins and step into the spotlight. Here’s the money quote:

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Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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RIM Exec Loses It, Shuts Down BBC Interview

Lazaridis holding a Blackberry Playbook tablet. Photo: REUTERS/Robert Galbraith

Faced with a question from BBC reporter Rory Cellan-Jones about Blackberry security issues in India, Research in Motion president and co-CEO Mike Lazaridis made like a dropped call and shut down the conversation, pointing to the camera and telling the person behind it to turn it off. You can watch the exec get rankled here.

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Presser With Gov. Cuomo’s Girlfriend is Brought to an Abrupt End

NY Gov. Andrew Cuomo being sworn in with Sandra Lee by his side. (AP Photo/Mike Groll)

New York’s new Gov. Andrew Cuomo has a very blonde girlfriend named Sandra Lee who is also the host of two Food Network programs, Semi-Homemade Cooking with Sandra Lee and Sandra’s Money Saving Meals. Just one more reason We Heart New York.

Today, she was also the host of a press conference that was quickly brought to an end when one of the reporters did his job and asked about Lee’s relationship with the Governor. Video after the jump.

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Andrew Cuomo’s Girlfriend Sandra Lee Wants To Talk Tuna, Not Politics

sandra lee.jpg

Food Network personality Sandra Lee is trying to balance out public appearances for her various endorsement deals, while avoiding — or downplaying — talk about her boyfriend, New York Attorney General and gubernatorial candidate Andrew Cuomo.

The New York Times attended one of Lee’s events for her gig as a Starkist Tuna spokesperson, and not surprisingly, the PR team did their best to deny interviews from the media altogether, and when they did allow them, reporters were instructed to ask about tuna, not politics.

A food blog was given the “exclusive” on the tuna news. It represents a longtime, but evolving strategy in PR: give the exclusives to those who will treat you best.

In this case, the Foodinasta NYC blog wrote in their post, “To say that my day was exciting would be an understatement, as I can’t express in words how incredible it was.”

Who wouldn’t take that over some probing questions from a Times reporter? Of course, trying to tell reporters what they can and can’t ask is a fruitless effort. The Times story that was published focuses mostly on how they were denied an interview, and mentions all of the PR handling around Ms. Lee.

As one agency CEO quipped to PRNewser, the move by Starkist PR “defies logic.”

“Why hire a PR firm for a media personality to have a media event but then shut out the media?” the CEO asked.