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Posts Tagged ‘Sarah Palin’

Edelman Hires Former McCain, Schwarzenegger Aide to Run U.S. Public Affairs


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Steve Schmidt has joined Edelman as Vice Chairman, Public Affairs, the agency said today. Schmidt was most recently a partner at Mercury Public Affairs, leading the firm’s operations in California.

He was also a key source for the best-selling book Game Change, which revealed behind the scenes information in regards to the 2008 U.S. presidential election. The above video is from Schmidt’s January 10th, 2010 appearance on CBS’ “60 Minutes,” where he spoke about the McCain presidential campaign, and their decision to add Sarah Palin to the ticket.

Schmidt served as senior advisor to John McCain‘s 2008 presidential campaign; campaign manager for the 2006 re-election of California Governor Arnold Schwarzenegger; and was deputy assistant to the President and Counsellor to the Vice President in the White House, where he played leading roles on the confirmation teams for the nominations of both Chief Justice John Roberts and Justice Samuel Alito to the Supreme Court. In addition, he was a member of the senior strategic planning group that directed Former President Bush’s 2004 re-election campaign.

Edelman says their U.S. Public Affairs practice has revenues of $60 million with a team of 170 serving clients including API, Business Roundtable, Monsanto, Oregon Bridge Delivery Partners, and Pfizer.

Mark Penn: ‘Obama Has His Mojo Back’

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Burson-Marsteller CEO and Democratic stategist Mark Penn appeared on MSNBC’s “Morning Joe” this morning to talk about the Obama administration and the political landscape post health-care reform passing.

“I think President Obama has his mojo back,” said Penn. “People had a lot of doubts on all fronts and I think he is back in many ways.”

When asked about the “force” that is Sarah Palin, in reference to how she in many ways is leading the counter message against the administration, Penn said, “I don’t think the White House should tangle with Sarah Palin, because that would only elevate her.”

W.H. Comm. Director On Internet News Cycle: ‘There Is Basically A Constant Swirl Going On’

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TIME‘s Michael Scherer takes a look into how the White House is managing a news cycle that seems to move exponentially faster with each passing day. From the story:

“We have a theory of how the news media work in this Internet age,” explains Dan Pfeiffer [pictured], the buzz-cut 34-year-old who recently became the third person to serve as Obama’s communications director. “There is basically a constant swirl going on.”

This twister still includes the newspaper front pages, nightly news broadcasts and magazine covers that can often shape the national debate. But it also incorporates Sarah Palin‘s Facebook page, the latest Internet attack videos and that e-mail your aunt just sent you. “There is a constant conversation that goes on all day long, through blogs, through cable TV, through Twitter, between reporter, subject and reader,” says Pfeiffer, who sits down the hall from the Oval Office. He says his new job is to “make sure we are not getting swallowed up by the swirl.”

PRNewser has spoke with a number of political PR operatives who have said the fast changing news cycle is one of the reasons why the Obama press team has become more active on Twitter, in an attempt to squash incorrect or incomplete stories there, before they bubble up to mainstream media.

Sarah Palin On The Media: ‘What I’d Like Is Perhaps More Opportunity To Follow Up’

During her appearance on ‘The Tonight Show’ with Jay Leno last night, Sarah Palin was asked by Leno, “The media does try to get a rise out of you, they sort of poke you, to get you to react, and sometimes your reaction becomes bigger than whatever the initial story was. Have you sort of learned, maybe, OK, I’m not going to comment on that one because it will only get bigger?”

Palin responded in part, “What I’d like is perhaps more opportunity to follow up on a comment I perhaps have made.” Leno asked for an example, to which Palin referred to a recent incident with the TV show “Family Guy,” which made a joke in reference her son Trig, who has Down syndrome.

In that instance, Palin responded via her Facebook page, stating, “If the writers of a particularly pathetic cartoon show thought they were being clever in mocking my brother and my family yesterday, they failed. All they proved is that they’re heartless jerks.”

In her interview with Leno, Palin said her comment, “got out there in the blogosphere, in the different mediums we have today, and it’s left there, not an opportunity to follow up and elaborate on what I really meant.”

However, many would disagree with Palin’s stance. If there is anyone in the world that has the power to “follow up,” it is Palin, who regularly appears on the number one most watched cable news network, Fox News, has a Facebook page with more than 1.4 million fans, and can regularly command the attention of just about any reporter or media outlet she desires to speak with. Scroll to about the 1:26 mark in the clip to watch the exchange, and let us know your thoughts in the comments.

Sarah Palin Spokesperson Resigns; No Immediate Plans To Hire Replacement

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Sarah Palin spokesperson Meg Stapleton has resigned, Politico reports.

CNN’s Peter Hamby said Stapleton, “developed a rocky relationship with other Republicans and members of the media,” and there are no immediate plans to hire a replacement.

This basically means it’s not clear how reporters can contact Palin as of now, given there is no media contact on the Website for her PAC.

Less Laughter in White House Press Room

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White House Press Secretary Robert Gibbs cracked a joke about Sarah Palin during his daily press briefing this past Tuesday. Former George W. Bush Press Secretary Dana Perino didn’t think it was funny.

Now, Politico reports that the media may be tiring of Gibbs’ shtick. Reports Politico’s Patrick Gavin:

Back in May, Politico analyzed the press briefings and found that the instances of laughter – as indicated by “(Laughter)” being noted in the official transcript – occurred more than 10 times per day during press secretary Robert Gibbs‘s briefings.

But the laughter has been reduced by half in recent months: In the first six months of the Obama administration, briefings produced an average of 179 laughs per month. Over the past six months, the average has dropped down to 89.

This could be due to the fact that Gibbs has had to address a number of serious issues in the last few months, including health-care reform stalling, Scott Brown winning Ted Kennedy‘s Senate seat in Massachusetts and continued concern about job growth and the economy.

Gibbs Mocks Sarah Palin; Writes Down ‘Talking Points’ On Hand


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President Obama held his first press conference since July today during the White House daily press briefing. After Obama took questions from the media, press secretary Robert Gibbs appeared, and took the time to mock Sarah Palin.

Palin was caught with talking points written on her hand during this past weekend’s “Tea Party” convention.

Gibbs wrote a grocery list on his hand, which he referred to during the briefing.

“I wrote eggs, milk and bread…I crossed out bread, just so I can make pancakes for Ethan if it snows, and then I wrote down hope and change just in case I forgot that,” he said.

Sarah Palin Reads Talking Points Written On Her Hand

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[Image via Huffington Post]

Regardless of where one may stand on the political spectrum, we imagine PR pros would rather have their client read talking points off a teleprompter, or even better, memorize them in advance, as opposed to reading them off their hand.

Such was the case with former Alaska Governor and Vice Presidential candidate Sarah Palin. Speaking at the “Tea Party” convention this weekend, Palin was caught with some talking points written on her hand.

As The Huffington Post reports, the words “tax,” “energy” and “Lift American spirits” are clearly visible in the picture above.

The President’s Media Diet

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One of the questions PRNewser sometimes asks in interviews is, “What do you read?” We’re always interested in hearing from executives about what publications compose their media diet.

Thankfully, none have given an answer akin to Sarah Palin‘s “all of them” during the 2008 campaign, when pressed by CBS’ Katie Couric as to which newspapers and magazines she reads.

On that note, The Washington Post today published a story that looks into the influencers in President Obama’s decision making process, including media. Of note: Senior adviser David Axelrod told the Post Obama reads magazines including the New Yorker, the Economist, Sports Illustrated and Rolling Stone. Axelrod added,”There are some commentators whose views he’s interested in, and he’ll read blog items.”

Of course, Press Secretary Robert Gibbs‘ daily briefings on C-SPAN are must see TV, said former communications director Anita Dunn. Read the full story here.

[Image: President Obama holding a copy of Fareed Zakaria's "The Post American World."]

‘Game Change’ PR Surge Continues

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“Game Change” doesn’t just sizzle, it’s sizzle-mean. Subtitled “Obama and the Clintons, McCain and Palin, and the race of a lifetime” the book by TIME‘s Mark Halperin and New York‘s John Heilemann is running the table with a roll-out of very damaging, and blog-able anecdotes from the 2008 presidential campaign trail.

Yet the real story is what “Game Change” reveals about the modern Washington press corps, the debate of which should keep the book on the bestseller list for awhile.

HarperCollins farmed out some of the PR work to Kate Pruss Pinnick of the book specialist firm Shreve Williams.

More after the jump.

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