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Posts Tagged ‘Sawhorse Media’

5 Reasons Why Your Clients Should Participate in the Shorty Awards

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So we attended the 6th annual Shorty Awards on Monday night. We did so not just to honor Sawhorse Media/Shortys founder and friend of the show Greg Gallant’s RSVP, but also to witness what has become something of a cultural institution.

While it’s true that we spent much of the evening hanging out in the press room and nursing a beer or two, we saw enough to believe that a win, nomination or sponsorship would almost certainly be a good thing for any client looking to stand out on social or target that elusive youth demo.

Here are five compelling reasons why (apologies if they closely resemble the reasons to participate in every other awards show).

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We Were in the Lounge for the Shorty Awards

The Shorty Awards were handed out last night at the Times Center in New York, with award winners including New York’s Mayor Michael Bloomberg for Foursquare Mayor of the Year; Justin Bieber for music; and Occupy Wall Street for activism.

Hosted by The Daily Show‘s Samantha Bee and hubby IRL Jason Jones (left). According to the couple, they were happy to host and “honored to be away from their kids.”

A list of all the winners is available here and photos from the event have been posted on Flickr. (Separate from the awards themselves, this awful thing happened after “The Misadventures of an Awkward Black Girl” won. Shameful and disgusting.)

Still not sure what all the fuss is about? Click through.

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