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Posts Tagged ‘Say Media’

Roll Call: Cohn & Wolfe, Say Media and Auctionata

Cohn & Wolfe announced the appointment of Doug Buemi as vice chairman, regional director, Asia Pacific. Buemi is a Cohn & Wolfe alumnus who established the agency’s presence in China in 2006 with the opening of its Shanghai office. He also held several other leadership positions at Cohn & Wolfe including vice chairman, Los Angeles market leader and Western Region CEO. In this newly created global leadership position, Buemi will have management oversight of the Asia-Pacific region, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent. Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was regional executive advisor, Asia Pacific. (Release)

Joyce Bautista Ferrari is joining the Say Media team as executive editorial director. She will be responsible for directing editorial strategy for the company’s portfolio of powerful media brands to ensure that readers will continue to enjoy the highest quality content. She will also work closely with brand editors to identify editorial opportunities to further engage their readership. Prior to joining Say Media, Ferarri was the director of editorial development and operations at Condé Nast Traveler, where she was responsible for key company initiatives and the integration of print and digital content. Previous positions also include executive managing editor at Brides and managing editor of Cookie, as well as senior editorial roles at Real Simple, Home/Style Magazine, and Condé Nast House & Garden. (SayDaily)

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Roll Call: Edelman, MSLGROUP, DKC, and More

Edelman has announced two new hires: Brad Mays has joined Edelman’s Austin office as a senior vice president in the digital practice, and Tim Hayden has joined the company in Chicago as senior vice president of mobile strategy. Together, Mays and Hayden will be responsible for strengthening the agency’s digital and mobile expertise and establishing a new Southwestern hub for the Edelman brand. (Release)

Joel Curran, MSLGROUP North America’s managing director of Midwest operations, has been appointed managing director of MSL New York, the largest office in the MSLGROUP global network. Curran will manage nearly 200 staff members and assume responsibility for some of MSLGROUP’s most important client relationships. He previously worked at The Walt Disney Company, where he spent ten years in several business units. (PR Newswire)

DKC Public Relations, Marketing & Government Affairs has named Sebastian Moreira director of digital content. In this role, he will lead the agency’s online video production services and enhance the capabilities of its robust digital division, DKC Connect. Moreira previously served as senior producer for Hachette Filipacchi Media U.S., where he developed all video content for ELLE.com, WomansDay.com and ELLEDecor.com. (heraldonline)

Matt Rosenberg has been named VP of marketing at Taykey. He had been VP of solutions at SAY Media. (MB)

Sean Besser has been named EVP of business development, partnerships and strategy at GetGlue. He had been VP, Business Development, Corporate Development & Strategy at Rovi Corporation. (mb)

Revolving Door: SI, Say Media, NPR, and More

Matt Bean has been named managing editor of Sports Illustrateds website, SI.com. Bean comes to SI from Rodale, where he most recently served  as vice president, digital product development. Bean will succeed Paul Fichtenbaum, who was named editorial director of Time Inc.’s Sports Group. (FishbowlNY)

Anna Baird has been named CFO of SAY Media. Formerly a partner at Connor Group, Baird brings two decades of solid tech-focused financial leadership to her new post. Before joining Connor Group, she was senior vice president at McAfee, working with the CEO and CFO on global strategy and infrastructure and organizational alignment. Prior to her time at McAfee, Baird was an integral part of the leadership team at KPMG in Silicon Valley for more than 17 years, most recently as global lead partner working with several technology companies including Symantec, Oracle and Intuit. (Release)

Monique Hanson has been named NPR’s chief development officer. Beginning in October, Hanson will oversee major and planned giving, and foundation grants. She’ll work with the NPR Foundation, which holds most of Joan Kroc’s $230 million endowment. Hanson has spent the last several years raising money for the YMCA. (Poynter.org)

Tim “Romeo” Herbster has been named vice president of Special Programming Projects at Clear Channel Media and Entertainment. Herbster is the host of the nationally syndicated show “Saturday Night Online” and will continue to host the show in conjunction with his new position. At his new post, Herbster will manage large-scale national projects, working closely with Darren Davis, Executive Vice President of National Programming Platforms, on advertiser integration programs. He will also develop on-air and digital music programming and content. Herbster will relocate to New York City from Philadelphia, where he most recently served as Program Director for WIOQ (Q102) and Online Program Director for the Clear Channel Media and Entertainment cluster in Philadelphia. (Release)

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Voters to Pols: TV Attack Ads Are Soooooo 2008

Negative election season ads are about as American as Ford trucks. We don’t necessarily like it when politicians interrupt our favorite sitcoms and sporting events with inflammatory messages, but we seem to accept the fact that it’s going to happen every other November, right? Well, maybe not.

The 2012 election will be the most expensive in history. By the time it’s through, an estimated $6 billion will be spent on various PR efforts by presidential and congressional candidates, and most of that money will go to buying time for TV ads. The problem? Fewer and fewer Americans are actually paying attention.

According to a Say Media study covered in Ad Week, the number of potential voters who watch live TV is steadily decreasing as more consumers watch video on their own time via DVR and streaming services. This trend only heightens the challenges for political PR teams desperate to reach undecided voters (is there really such a thing?).

Gee, we can’t imagine why Americans would get sick of commercials like this one:

Or this one: Read more