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Posts Tagged ‘Schubert Communications’

Spin the Agencies of Record

Hill+Knowlton Strategies has been chosen as the global PR agency for the 2014 Incheon Asian Games, taking place between September 19 and October 4 in and around Incheon Metropolitan City, South Korea. H+K has developed the “Cheer, Asia” campaign for the Games, focused on uniting all of Asia through this event. Next year, there will be a series of road shows in Guangzhou, Singapore, Tokyo, New Delhi, Dubai, and Almaty in preparation for the Games.

H+K has also been chosen to raise statewide and national awareness of The Cancer Prevention and Research Institute of Texas. The firm will work on media outreach, social media engagement, and marketing efforts for the organization.

GSE Systems has chosen Schubert Communications for branding, Web marketing, and outreach for the SimWorld International event later this year in Dubai. GSE provides simulation technology for training purposes at nuclear power plants, chemical processing plants, and related facilities.

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Roll Call: Ogilvy PR, Fenton, Resolute, and More

Arun Chaudhary

Alan Kercinik has joined Ogilvy PR as EVP of the firm’s Strategy+Planning (S+P) group. This team crosses practices and the globe to advise the firm’s clients.Kercinik was previously EVP and North American director of engagement at Weber Shandwick, serving as a leader on the firm’s Mars Chocolate account. You can also find him online at www.alwaysjacked.com and www.thirtymag.com.

Arun Chaudhary has joined Fenton as resident filmmaker in the firm’s video division. Chaudhary was previously the first official White House videographer for the Obama administration, producing 1,165 videos that reached 14.8 million views on YouTube. Last week, Fenton announced that Victor Neufeld, veteran ABC News EP joined the firm as its first executive producer.

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Roll Call: M Booth, CooperKatz, McDougall Travers Collins, and More

Tanya Zuckerbrot

M Booth has hired its first director of nutrition for its Better4You practice. Tanya Zuckerbrot is an author, creator of the F-Factor diet, which focuses on adding proteins, fats, and carbs (yum… carbs) in order to lose weight, and has a line of high-fiber foods. She will lead the Better4You advisory board and counsel clients on trends, consumer insights, and legislation.

CooperKatz & Company has promoted Anne Green to president of the firm. She joined the company in 1996 shortly after it was founded and was previously president and COO. The firm also promoted Dorothy Sonnenburg to CFO. She joined in 2003 and was previously SVP of finance and operations.

Mike McDougall has partnered with Buffalo-based marketing firm Travers Collins to form McDougall Travers Collins, a consultancy focused on senior-level reputation and branding work in the U.S. and abroad. Back in February, McDougall confirmed with us that he would be leaving Bausch & Lomb to work with another firm on “strategic counsel with a multinational focus.” This new firm will be based in Rochester.

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Spin the Agencies of Record

The Jed Foundation, a nonprofit focused on emotional health and suicide prevention among college students, has selected Ricochet Public Relations for a national program to raise awareness of the organization’s programs and new initiatives. Ricochet’s healthcare team will work on the account.

The American Academy of Nurse Practitioners has chosen GCI Health as its AOR. The firm’s New York office will work on the account, focusing on raising awareness of the organization and the group it represents as the U.S. healthcare system changes.

Amyris, an alternative energy company, has chosen Schwartz Communications and its cleantech practice as AOR. Amyris uses an “industrial synthetic biology platform” to create alternatives to petroleum fuels.

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