Women at NBCU, NBCUniversal Integrated Media’s female-targeted creative content, marketing, and research initiative, announced the addition of eight high-level digital executives across a broad range of industries to “Women@NBC,” the digital sub-committee of the Women at NBCU Advisory Board. New members include Gina Bianchini, founder of Mightybell; Theresia Gouw, partner at Accel Partners; Aileen Lee, founder, Cowboy Ventures and Partner, Kleiner Perkins Caufield & Byers; Alison Moore, EVP and GM of DailyCandy; Brit Morin, founder & CEO, Brit Media, Inc.; Janet Scardino, former CEO, Viggle Inc.; Tina Sharkey, former Chairman and Global President, BabyCenter LLC, a Johnson and Johnson company; and Randi Zuckerberg, founder, Zuckerberg Media. (Release)

Fenton appointed Susan McPherson as Senior Vice President in its New York office. McPherson will further develop the firm’s Corporate Social Responsibility practice, which has a long tradition of working to align companies’ business practices with a commitment to the public interest. (Release)

We Are Social, the world’s largest independent social media agency, added two senior members to its fast-growing New York office. Layla Revis joins the agency as senior director, working on a range of fashion and luxury accounts. She was previously vice president at social@Ogilvy, part of Ogilvy & Mather. Erin Dorr comes on board as account director, focusing on sports and lifestyle brands.  She joins We Are Social from Dachis Group, where she managed social media and advocacy programs for clients such as Nestle, U.S. Cellular, HP and Kodak. (AdWeek)

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The comms director for House Majority Leader Eric Cantor’s (R-Va.), Laena Fallon is leaving her post to become the VP of comms for the Financial Services Forum (FSF) in August. FSF is an advocacy group comprised of the CEOs of 20 large banks, including Goldman Sachs’ Lloyd Blankfein and JP Morgan Chase’s Jamie Dimon. [via, h/t]

Rich Jernstedt (pictured) has joined Porter Novelli as a senior counselor in the firm’s Chicago office. Jernstedt was previously EVP and senior partner at Fleishman-Hillard. He left the firm a year ago to start his own agency, The Jernstedt Company. Prior to F-H, he spent 26 years with GolinHarris. Porter Novelli has had a number of executive departures over recent months.

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Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSwiss here in the U.S. Presence Switzerland is the Swiss outreach organization and ThinkSwiss is its U.S. program, which handles activities and events. In addition to other comms duties, Warchawski will help with a revamped website.

Syndicate Media Group has been chosen as AOR to launch Caliche Rum, a white rum produced by rum maker Roberto Serrallés and hospitality businessman (and Cindy Crawford hubby) Rande Gerber. The firm will work on social media strategy, events and sponsorships, partnerships, and more. Caliche Rum will launch during the first quarter of 2012 in Miami, Los Angeles, New York, Dallas, and Chicago.

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Account wins include an electric car association, a multi-billion dollar private equity fund, and a life science hub.

The Electric Drive Transportation Association has selected Fenton to help promote next-gen electric cars. Fenton was also hired by Enerkem, a company that recycles carbon from municipal trash into fuel, and socially-responsible clothing brand Alta Gracia.

Trilantic Capital Partners,  a $4 billion private equity fund formed following a buyout from the Lehman Brothers estate, has selected CJP Communications for PR services.

Schwartz Media Strategies has been selected to promote the University of Miami Life Science & Technology Park, which is slated for completion mid-2011.

Health and wellness company Capsalus has chosen The Star Group as AOR.

Audio/visual patching company Bittree has hired Wall Street Communications.