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Posts Tagged ‘Scientific American’

STUDY: Interacting With Other Brands Makes Consumers More Loyal

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Now THAT’s a #ThrowbackThursday

Here’s some research that goes against everything you thought you knew about marketing and social media: a paper published in Scientific American this week claims that “flirting increases loyalty” when it comes to brands’ relationships with consumers. Not only that, but interacting with other brands also encourages consumers to spend more money on their favorites.

That’s quite a conclusion, sir. Please do explain.

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‘Scientific American’ Launches a Blog Network

Scientific American has launched a network composed of 60 bloggers who will cover science, technology, and their relationship to global affairs from a variety of angles.

Bora Zivkovic, known for the site “A Blog Around the Clock” will moderate the new community with members including¬†Jennifer Ouellette of “Cocktail Party Physics.”

The site is also adding three 38 blogs to its existing eight, among them @ScientificAmerican, which covers news and highlights from the outlet’s newsroom; “The Incubator,” featuring student work; and “Network Central,” with highlights from the network.

‘Scientific American’ Launches Initiative for Kids


Learn about an oobleck with Scientific American

Scientific American has launched “Bring Science Home,” a month-long online campaign to inspire kids to take an interest in science. The program’s goal is to show that science is part of the everyday, and proposes science activities that kids and their parents can do for just a few minutes per day using things lying around the house.

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Revolving Door: 9.23

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Christine Gorman has been named health and medicine editor at Scientific American. She had been senior health and medicine writer at Time.

Valaer Murray has been named managing editor at The Daily Meal. He had been managing editor at Forbes Traveler.

Jennifer Schonberger has been named staff writer at Kiplinger’s Personal Finance. She had been reporter at The Motley Fool.

Michael Speier has been named managing editor at Deadline.com. He had been executive editor at Daily Variety.

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