Allison+Partners SVP Jonathan Heit has been promoted to president and senior partner, in charge of daily firm operations. The move frees up founding partners Scott Allison, Andy Hardie-Brown, and Scott Pansky to tackle the wide-ranging items that impact the future of the firm. Allison, chairman and CEO, will focus on internal management, the profile of the firm, and its business progress; Hardie-Brown, COO, will focus on strategic direction, such as global expansion; and Pansky, senior partner, will focus on cause marketing, values programs and firm culture, professional development, and related areas.
Posts Tagged ‘Scott Allison’
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CEO and founder Laura Tomasetti subscribes to the belief that size doesn’t matter. Since 2001, the economy has had a couple of low points and she says the conditions have been “exactly right for boutique agencies.” More important to clients is whether their PR firm “can be entrepreneurial, flexible, and nimble,” she told us in a phone conversation today.
Tomasetti has experience working with both larger firms and large companies and said she always wanted to do “big brand work.” That work is possible with a boutique firm, she says. However, she tells us there are some things that 360PR is doing in order to compete with the bigger agencies.
Allison & Partners is celebrating its 10-year anniversary this month (doors opened September 4, 2001), which Scott Allison, president and CEO of Allison & Partners, says is usually a make-or-break time for firms.
“A lot of firms struggle at both the 10 year mark and at a certain revenue level,” he told us this week. “There’s a lot of firms that stall out at about $10 or $11 million a year.” Allison went on to say that his firm is doing very well — business is up 35 percent this year and “we’ll push towards $20 million in revenue” — with lots of prospects for the future.
While making a trip to New York to participate in the Blouin Creative Leadership Summit, Allison dropped by the PRNewser offices to talk about his firm, talent prospects, and how Allison & Partners is approaching the future of the industry.
It is preparing for the future today, he says, by seeking and bringing on new hires. He told us that the firm is bringing in the “next generation of of company leaders,” but the talent pool is shallow.
Holding company MDC Partners (NSDQ: MDCA) continued its acquisition streak today, acquiring mid-size PR agency Allison & Partners.
“It’s been a long time relationship. We’ve known Miles [Nadal, Chairman and CEO, MDC Partners] and his team for three years now.
As we’ve studied all of our options for growing the business, this seemed like best for both worlds, where we get to build our brand, partner, and maintain an equity position,” said Scott Allison [pictured], CEO of Allison & Partners in a phone interview with PRNewser today.
Allison & Partners clients include Best Western International, ARAMARK, Progressive Insurance, Samsung, Boost Mobile and Sony. The agency counted $14.7 million in revenue for 2009, and is headquartered in San Francisco, with offices in New York, Los Angeles, Washington D.C., Seattle, Phoenix, Atlanta and San Diego.
“We are incredibly impressed by the breadth of knowledge and the outstanding track record and expertise, particularly in the fields of digital and social media that Scott and Andy and their team at Allison & Partners possess,” said Miles Nadal, Chairman and CEO, MDC Partners.
Terms of the deal were not disclosed.
In September 2009, MDC invested in social media focused agency Attention. In April 2010, MDC acquired Sloane & Company. MDC Partner’s other holdings include Crispin, Porter & Bogusky, Media Kitchen, Veritas Communications and Lime Public Relations + Promotion.