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Posts Tagged ‘Scott Gulbransen’

Spin the Agencies of Record

This week’s account win round-up features some notable moves.

Shift Communications has been named Sony Online Entertainment’s first PR agency of record. In a candid blog post, principal Todd Defren admits the agency almost won work with Sony’s Sr. Director of Global PR and Corp. Comm. Scott Gulbransen when he was at TurboTax. Looks like second time’s the charm.

Starbucks subsidiary Seattle’s Best coffee hired Zeno Group. We had heard about Seattle’s Best sniffing around a few weeks back, but the company kept issuing denials. The video above is something they put together when they “re-launched” the brand this past March.

Tennessee-based DuVita LLC, a direct sales company distributing all natural dietary supplements, selects Raleigh, NC’s French/West/Vaughan as agency of record to execute a regional PR campaign.

Beckerman has a busy first quarter, adding Frontier Beverage Co., Raw Foods International and several other clients to their national and regional client roster.

Cookerly Public Relations is psyched to get all up in some grills. They’ll be working with grill and cooking equipment purveyor Fire& Flavor and auto dealer behavior dynamics researcher to increase visibility via comprehensive PR campaigns.

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Intuit’s PR & Social Manager Jumps to Sony’s Online Gaming Division

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Scott Gulbransen is leaving Intuit to join Sony Online Entertainment, maker of massively multiplayer online (MMO) video games including the Everquest series, and DC Online Universe. His last day working on brands including Turbo Tax and Mint.com is March 5th according to a post on his personal blog.

Gulbransen joins SOE after nine years at Intuit, where he worked closely with traditional media and consumers–especially during tax season–and on social media campaigns including the successful “Freeloader Nation” sponsorship of MySpace’s secret shows.

Gulbransen doesn’t have gaming in his background and is “ecstatic” about the challenge of leading SOE’s global communications function.

RELATED: Interview: Scott Gulbransen, Senior Manager of Public Relations & Social Media, Consumer Group, Intuit

Interview: Scott Gulbransen, Senior Manager of Public Relations & Social Media, Consumer Group, Intuit

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Doing taxes is no fun. Scott Gulbransen knows that, and he tries make things a little bit easier in his role as Senior Manager of Public Relations & Social Media, Consumer Group, Intuit. The company is home to such brands as TurboTax, Quicken and now Mint.com.

We spoke to Gulbransen about the PR challenges of incorporating the recently acquired Mint.com brand while phasing out Quicken, how he built the brand’s Twitter presence by engaging, and what his team does to go into “high gear” each tax season.

Intuit is phasing out Quicken with the acquisition of Mint.com, where in the communications process, does that stand?

We’re happy to say that the deal to acquire Mint.com closed on November 2nd, so it’s finally official and we can welcome all the Mint folks into the family.

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