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Posts Tagged ‘Scott Monty’

New SHIFT Communications EVP Scott Monty on the Future of PR

ScottMontyWe’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).

The announcement received mentions in trade pubs from Adweek to Automotive News and even inspired a bit of good-humored hashtaggery:

Scott elaborated on the #MontyDecision on his personal blog this morning, but he and SHIFT CEO Todd Defren also talked to us about the logic behind the move and their shared vision for the future of the comms industry.

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On the Podcast: Fallout from Rolling Stone‘s Gen. McChrystal profile, PR Loses at Cannes, and Ray Wert from Jalopnik


On the PRNewser podcast this week, we talked about the bombshell that is the Rolling Stone profile of General Stanley McChrystal. PR guy immediately fired, we noted the stark contrast of news coming out of Afghanistan last August. At the time, it was discovered that the Rendon Group was profiling and recommending denying embeds to working journalists in the region.

Next up was the PR industry’s poor showing at the Cannes Lions awards, and Hill & Knowlton CEO Paul Taaffe‘s response.

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We turned to the editor-in-chief of one of our favorite blogs, Ray Wert of Jalopnik to find out more about the changing nature of auto coverage, great PR stunts, and which automakers do well on social media.

Do you think Ford is Wert’s favorite and Twitter is king? “For all the talk that [Ford's] Scott Monty gets, Honda is doing a good job,” he said.

Also: “Twitter is not important for consumers. It’s important for journalists, a small insider-y group, but Facebook has become very important for talking to large community base.” Tune in to hear more.

GM Social Media Lead Sends Ford Social Lead A Birthday Cake…Of A Chevy Camaro!

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It looks like the social media leads at GM and Ford put aside their rivalry, for one day.

Christopher Barger, Director, Global Social Media at GM sent this birthday cake to Scott Monty, head of social media for Ford.

At the PRWeek Awards in March, Monty took a shot at GM and their campaign around the SXSW festival. He expressed some happiness that many in the media were referencing the Chevy/GM campaign as a follow up to Ford’s “Fiesta Movement.”

Both involved bloggers road tripping around the country and documenting their efforts. “Those are your tax dollars at work,” said Monty, referring to the recent GM government bailout.

PRWeek Awards: Which Agencies Won Big?

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Ketchum CEO Ray Kotcher sat at a table flanked by Council of PR Firms president Kathy Cripps and PRSA president and COO Bill Murray at last night’s PRWeek Awards in New York.

While Kotcher didn’t win the coveted PR professional of the year award – that went to Pfizer’s Ray Kerins – he had more than enough reason to celebrate, as Kethcum won four awards, including campaign of the year for their work with client Dreyer’s Ice Cream. In addition, subsidiary agency Emanate won the prestigious agency of the year award.

Who where the other big winners?

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Ford PR Hires WSJ Automotive Reporter John Stoll

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First on PRNewser: Ford has hired Wall Street Journal reporter John Stoll as Manager, Global Corporate News. Stoll covered General Motors for the past several years and covered Ford while at Dow Jones Newswires before his stint at the Journal.

Stoll will “take on direct oversight of our Financial News communications, working with the Communications team around the world, as well as Lewis Booth and our colleagues in Finance, Treasury and Investor Relations,” said Ford VP of Communications Ray Day in an email to staff obtained by PRNewser.

Ford’s well known social media guru – technically “Manager, Global Digital and Multimedia Communications” Scott Monty, will report to Stoll.

Day’s full email to staff after the jump.

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Bloggers and Marketers Closely Watching Proposed FTC Guidelines

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[Image: Adweek]

PR, marketing and advertising professionals are watching closely new proposed guidelines from the FTC that would make both companies and bloggers liable for any “false claims,” or if the blogger failed to disclose the nature of the relationship with a company or agency behind a post. The FTC has caught on to the fact that many bloggers are being paid – either in free products/services or cash – to plug those products or services on their site.

Edelman Chicago’s senior VP for consumer brands and social media, Danielle Wiley recently spoke with Advertising Age about this topic, among others. When it comes to paying bloggers, Wiley stated, “We’ve reached out to them [bloggers] with a product, and asked them to review it; they’ve come back to us and offered to do a positive review in return for pay. We don’t do that. We said no.”

That’s not stopping several high profile bloggers from attending and speaking at the upcoming IZEAFest this fall, the first annual conference for IZEA, formerly called Pay Per Post, which pays bloggers to mention and review products and services of their clients. Among the speakers include Ford social media lead Scott Monty, President of New Marketing Labs Chris Brogan and David Binkowski, SVP, Word of Mouth Marketing at Manning, Selvage & Lee.

When asked about his relationship with IZEA, Binkowski told PRNewser, “I personally don’t work for IZEA…and am going to be speaking about how Izea bloggers can work better with marketers and promote themselves while staying within the guidelines of the FTC.”

He also told us that at MS&L, “we do not pay for blog posts unless the bloggers have been hired to write on behalf of a client’s blog. Our firm’s roots are in earned media and the online extension of our practice is no different.” Binkowski did say in regards to Izea’s policies, “my personal position is that provided there is disclosure there is no issue.”

We agree with Binkowski’s take. If the blogger adheres to proper disclosure, there is no issue, from the FTC perspective. However, bloggers and companies like IZEA will have to be extra careful with disclosure if the new guidelines are approved. Things like IZEA blogger Julia Allison‘s disclosure slip up last month get much more serious. Also, the bigger issue may be how the disclosure changes that blogger’s long term credibility and relationship with readers, if at all.

PRNewser spoke to IZEA CEO Ted Murhpy at this year’s SXSW conference, were he discussed some of these issues.