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Posts Tagged ‘Seamless’

Facebook Wants to Know What You Had for Breakfast This Morning

Facebook’s latest plan to convince brands and advertisers that its services have some real-world value involves utilizing the endless data collected via users’ adventures beyond their own accounts.

In other words, Zuck and company’s new aggregation partners will collect info about what users do when they’re not scrolling through their newsfeeds so the ‘book can better tailor ads to relevant audiences and convince more clients to pay for exposure. Yes, the faceless Big Data-bot wants to know which books you bought on Amazon, which shows you watch on Hulu and which restaurants you like on Yelp and Seamless — because it’s all about those cookies. Identifying data will be scrambled, so your names won’t be revealed. But still: New World Order, One World Government, cats marrying dogs, yadda yadda. We’re all doomed.

As All Things D‘s Peter Kafka observed yesterday, this sounds a whole lot like what Google and other companies have been doing for years. So now brands have two options: they can promote themselves the Facebook way by shoving sponsored stories in your face or they can use outside data to reach target audiences like everyone else. They can also do both and compare the data.

More options are a good thing! But will this move make Facebook more valuable for clients and users? We’re pretty tired of seeing sponsored posts that don’t interest us at all, so we’ll say maybe.

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Seamless Delivers $100 Million in Sales (and PR Lessons)

SeamlessWebThe key to winning the public’s favor is to make life easier for us. We love simplicity and convenience, and we welcome companies that deliver like long lost siblings (that would be rich, good-looking siblings, not the broke manipulative type).

Seamless, the food delivery website that connects people with local restaurants, just lived up to its catchy tagline “We exist to make hungry people happy” by announcing that it will generate more than $100 million in revenue this year. By charging a small service fee for each transaction, Seamless has created a popular, lucrative business model poised for continued success.

As PR experts, we’re fascinated by brands that resonate so strongly with the public by offering something so simple. In principle, the old-school system of directly contacting restaurants to place a delivery or pick up order couldn’t be any easier. Adding a middle man would only complicate matters, right?

Apparently not!

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Cubes: VIP Office Tour of Seamless

In this episode of “Cubes,” we tour the Manhattan offices of Seamless, the popular online food delivery service.

The Seamless headquarters boasts an interactive Google Earth “weather wall,” blood pressure-lowering chairs, a game room with foosball and ping-pong, and a bunch of other cool features.

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