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Posts Tagged ‘Sean Rad’

Twitter In-Stream Ad Ban Won’t Stop Kim Kardashian From Collecting $10k Per Tweet

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Twitter announced yesterday that it would move to ban “in-stream ads” on the social network.

In a blog post, Twitter COO Dick Costolo said, “we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.”

So what does this mean for companies like Ad.ly, which connect advertisers with prominent Twitter users like Kim Kardashian, allowing advertisers to post messages in these power user’s stream for a fee?

It seems they could be fine. The key words in Costolo’s statement are: “that leverages the Twitter API.”

We reached out to Ad.ly to ask about the change, and they sent us the following response:

Ad.ly supports Twitter’s movement today to create standards around in-stream advertising. Twitter’s changes are aimed at discouraging members of the ecosystem who do not maintain the proper balance of user experience and monetization and who are not invested in building long term value on the platform. Since inception, Ad.ly has, and still is operating under Twitter’s approved guidelines and terms of service for advertising on its platform. We look forward to continuing to create long term value for our advertisers and publishers, both of whom are key constituents in the stream ecosystem.

RELATED: Ad.ly CEO Sean Rad discusses Twitter’s “Promoted Tweets” offering on the PRNewser Weekly Podcast.

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Yahoo Scientist: Not Smart For Brands To Pay Kim Kardashian $10k Per Tweet

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A few hours after we spoke with Sean Rad, CEO of “in-stream” advertising company Ad.ly on the PRNewser Weekly Podcast this morning, a Yahoo scientist blasted what may be the company’s biggest money maker — Kim Kardashian — at the Advertising Age Digital Conference just a few blocks away.

Yahoo’s principal research scientist Duncan Watts told the conference:

If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter…If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.

As PRNewser previously reported, Kardashian can command up to $10,000 per tweet from advertisers looking to get in front of her almost three million followers.

On the Podcast: Getting a social media job; Edelman’s health research; Robert Gibbs; and the CEO of Ad.ly

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On the weekly podcast this morning, we looked at Edelman’s Health study, the joint “How to Get a Job in Social Media” PRNewser/AgencySpy series and discussed why White House Press Secretary may get bumped up.

Ad.ly CEO Sean Rad (yes, that’s his real name) joined us to discuss Twitter’s new “promoted Tweets,” what they mean for consumers and how his brand-spokesperson model fits in.

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Podcast Preview: Ad.ly CEO Discusses Twitter’s New ‘Promoted Tweets’

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We’re going to begin previewing our weekly podcast guests and topics every Tuesday afternoon. Many of you have been listening in on Wednesday mornings – thanks! – and we felt it makes sense to give everyone an advanced heads up as to our topics for the week.

This week, we’ll discuss Twitter’s annnew advertising solution, “Promoted Tweets.”

The service will allow brands to run sponsored Tweets in keyword searches, similar to what they can do on Google. Later, the ads will show up in user streams, the company says.

sean rad.png On tomorrow’s podcast we’ll talk with Ad.ly CEO Sean Rad. Ad.ly is an “in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands.”

We’ve covered the company’s work with celebrities like Kim Kardashian.

Does Twitter’s new offering mean Ad.ly is now toast? Rad doesn’t think so. He’ll tell us why. Tune in at 9 a.m. ET, or listen anytime via the archive on Blog Talk Radio.