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Posts Tagged ‘search’

5 Reasons Why SEO Belongs in Your PR Toolbox


The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

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The Top 5 Ways to Get More Out of Google Search for PR

Google-search-tips-and-tricksWhelp, thanks to our fearless editor, it’s Google day. Here’s another in that line of topical opining:

The Interweb has become a cornucopia of websites, apps, blogs, Wikis and other things you pray your seven-year-old daughter never accidentally falls upon while typing “Barbie.” (A horrifying true story that has placed me on a nationwide manhunt. Oy vey!)

Anywho, while listicles on searching abound for geeks, dweebs, nerds, dorks, Trekkies and other people who adore “The Big Bang Theory” (me included), few of those search tip lists benefit the flack.

Sure, we try to click on images for “reverse search,” get a wildcard suggestion through Autocomplete (always a good party trick) or even use Google as a dictionary by typing “define: ANY WORD” (yeah, yeah, I’m the only one you AP lovers out there), but what search tips can actually benefit the PR profession other than rudimentary research?

Here are five, just for you flacks. Enjoy:

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A Question for PR Pros: To Kill a Hummingbird?

google_hummingbirdIn a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne’er-do-wells living in their mother’s attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo.

First, it was Panda. Then, it was Penguin. And now, it’s…Hummingbird?

With all these updates, many PR pros are happy relying on the usual tactics like a press release or a pitch. However, with the Internet superhighway building off-ramps to your agency, all flacks need to brush up on the ways these updates affect them directly.

Here are three ways Hummingbird will change the way you do your job:

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Which Words Are On the Google Instant Blacklist?

Most of them are words that can lead to pornography sites, but some are head-scratchers, like “Latina” and “are.”

Mashable links to a site called 2600 for the list that they’ve compiled containing the words that are restricted by Google Instant. Typing in these words won’t deliver the usual results a visitor would get from other searches.

According to Google, they’re trying to protect people, children in particular, from pornography sites or websites that depict violence or other potentially offensive behavior. The restriction is caused by an algorithm that’s also used for functions like Autocomplete.

But Mashable raises the point that some of the words, like “lesbian” and “bisexual,” (or “Latina”) could cause a PR problem. “Type them in to Google and the instant search will immediately stop delivering new results. You have to hit enter to confirm, yes, you really do want to know about something in some way related to bisexuals or lesbians,” the post reads.

A Google spokesperson sent a statement in response. “Our algorithms look not only at specific words, but compound queries based on those words, and across all languages,” it reads. “This system is neither perfect nor instantaneous, and we will continue to work to make it better.”