Every PR pro has heard the news: The future of public relations is all about “brand journalism“, which is all about content, content, content. Of course, the quality of said content is paramount, because if readers don’t get your company/client’s message then the words themselves won’t be worth much in the end.

But search engine optimization also plays a big role in the art of content creation. If pages don’t show up near the top of relevant Google searches, then their value will be limited.

Now for a tiny bit of shameless self promotion: As Mediabistro employees, we recently had the opportunity to take one of our company’s courses on SEO best practices. We thought we were fairly familiar with SEO, but we learned a few techniques that go beyond the usual “include key words and phrases”, and we thought we’d share six tips that we would have missed otherwise.

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