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Posts Tagged ‘Sensis’

Spin the Agencies of Record

Tokyo 2020, the bid committee for that year’s Summer Olympic and Paralympic Games, has chosen Weber Shandwick as its global PR firm. The firm previously worked with the committee on the first stages of its 2020 application and its bid for the 2016 Games. The firm previously worked with the Russian city of Sochi and its successful bid for the  2014 Winter Olympics.

HHS and the Centers for Medicare & Medicaid Services has hired two more PR agencies to promote the Affordable Care Act: Sensis to reach Hispanic audiences and Campbell & Company to reach Black audiences. It was announced last week that Porter Novelli was hired to execute an educational campaign, a $20 million contract. Last week’s announcement got quite a bit of media coverage.

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Three Studies Take a Closer Look at Hispanics on Social Media

A Nielsen study, “State of the Hispanic Consumer: The Hispanic Market Imperative” shows that Hispanic viewers spend six hours and 29 minutes per week watching online video, and four hours and 20 minutes watching video on mobile phones, far out-watching non-Hispanic white viewers on both counts.

Historically, fewer Hispanics have had at-home Internet connections (62 percent vs. 76 percent for the larger population). However, home broadband use rose 14 percent during the past year in the Hispanic community, but only six percent in the general population.

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