Forget the fact that I just asked whether we want this new photo app called “Color.” We have no choice. It has to work. That’s what $41 million in funding from a few different firms including Sequoia Capital will do to increase air pressure in the Color offices.

Sequoia invested $25 million in Color, which is a lot; they only gave Google $12.5 million. So yea, there’s a lot riding on Color. And many experts say it could be the most innovative software since Google.

Unfortunately, in the world of PR, it’s off to an auspicious start.

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