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Posts Tagged ‘shameless self promotion’

Twitter Rules TV PR

Breaking if not quite surprising news: Major TV networks have all but abandoned the old-school PR model, replacing it with the instant gratification of social media.

All this report really tells us is that big TV-related announcements now almost always hit Twitter before “the media” gets wind of them and writes the appropriate follow-up stories. But this development is something of a sea change.

Here are a few examples of TV personalities “leaking” news about their shows via Twitter before the release of official network announcements:

Variety calls Cowell’s tweet “a calculated decision to…break the news first to the loyal fans who matter most”. We see this as an effective PR strategy: If we know anything about the all-important “die-hard fan” demographic, they’d rather get breaking news from actors and producers than faceless industry flacks (apologies to all faceless industry flacks, who perform a crucial and invaluable service).

Still, there’s always the risk that stars tweet news that isn’t supposed to be public or make defamatory statements about their employers.

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‘Virginity Auction’ Over. Winning Bid: $780K

Remember Catalina Migliorini, the ambitious Brazilian woman who offered her “virginity” to the highest bidder in order to help build affordable housing in her district…and to have an “opportunity to travel, to be part of a movie and get a bonus with it”? Well, her disturbing experiment in self-promotion is over: an anonymous Japanese man beat out 14 other interested parties last night with a whopping $780,000 bid.

Reminder: this stunt was part of a documentary called “Virgins Wanted”, produced and directed by an Australian filmmaker. What did he have to say about the big total? Beyond acknowledging that the purpose of the entire episode was “profit and self-promotion”, he said that “Catarina is extremely excited. She was speaking to her family in Brazil online and they were extremely happy for her.”

Yeah, we bet. And the next step in this shady process? “We will fly over the winner to Australia and obviously, for the sake of the film and privacy, we can’t disclose where and when the act will take place,” he said. “I have to leave some details for the documentary.”


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