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Posts Tagged ‘Shaquille O’Neal’

#PRFail: Shaq Thinks Making Fun of Disabled Kids Is Good for a Laugh

shaq_face

ICYMI–and by the lack of response from American sports media (MEMO to TNT ‘Inside the NBA’: We see you) you have–a funny thing happened to Shaquille O’Neal the other day. You see, Shaq is a certifiable legend in basketball among his peers, the teams, and the fans. Everyone loves Shaq because he is self-admittedly just a big kid at heart.

Like with most kids, from time-to-time, even Shaq needs a parent to take him aside and put that big 7’2″, 350 lb. ass over a knee and get to whoopin’ up on him. Why? Look at the picture. One of those kids are just “making a funny face.”

And then it was put on the other kid’s Instagram account for the entire world to see.

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Mexico Rebrands Itself As ‘More than Margaritas and Mariachis’

Here’s a basic fact: Mexico is America’s number one tourist destination (and its formal name is The United Mexican States). At the same time, the country’s tourism board believes that many Americans don’t see the whole picture when it comes to our southern neighbor. In short, Mexico isn’t just about stereotypical Spring Break trips to Cancun and the requisite tanning sessions and tequila shots.

The country’s representatives want to change all that with an extensive rebranding campaign designed to focus on the more exclusive and luxurious elements of the Mexican tourism experience with the tagline “Mexico: the place you thought you knew.”

The campaign and tagline aren’t new, but we recently had the opportunity to speak to Gerado Llanes, CMO of the Mexico Tourism Board, about the latest elements of this countrywide shift in marketing and public relations strategies.

What is the primary goal of this campaign?

We want to convey the fact that Mexico is a lot more than beaches, margaritas and mariachis. Of course we are a spring break destination, but we want to more aggressively push the message about our luxury offerings.

For example: if you put all the hotels in North and South America together, you still wouldn’t have as many five-diamond locations as Mexico. We also have three of the world’s top 100 golf courses and the number one and two ranked spas in the world. Mexico also has many four-star restaurants that some people may not know about.

From business standpoint, we want to increase the average US spend in Mexico. We’re aiming for high-level consumers by saying “look and see what Mexico has to offer.”

How have you changed your marketing and PR strategies?

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Dads to Brands: We’re Not All Idiots, You Know

Guys with Kids Here’s a universal truth: many marketing and PR campaigns play on gender stereotypes. Two of the more popular tropes are “girls only like girly things” and “all dads are bumbling idiots.”

Things are changing, though–slowly but surely. Fathers, like mothers, are a little tired of being portrayed via dumb cliches, and they’re responding quite well to campaigns that feel targeted to them rather than their “nagging wives.”

At a recent “daddy blogger” conference in Houston, brands asked dads: “What do you guys want?” Their answer: we want to be treated as equals and competent parents, not mocked as clueless oafs who barely know how to use a microwave.

Dove Men+Care is one of the most prominent brands spearheading this trend by recruiting such “guy’s guy” dads as Shaquille O’Neal and a conveniently handsome “nonactor”/firefighter to let dads aged 35 to 44 know that it’s OK to use a facial scrub and a moisturizer.

As Jason Lin, VP and digital strategist at Ketchum PR, told The New York Times: ““The payoff is huge if you get dads right.” Can we think of brands beyond Dove that are getting dads right?

Shaq Announces Retirement Via Web Video

Everyone from presidential candidates to athletes are making big announcements via video. The latest is Shaquille O’Neal, who announced in the clip here on Tout that he’s retiring from the NBA after 19 years.

He leaves the sport with some impressive stats — fifth all-time career points (28,596), four championships; a couple of craptastic movies; and a couple of trips to the mike as a questionable rapper. He’s been plagued with an Achilles injury, but brought some good cheer to Boston when he joined the Celtics last year.

Enjoy retirement Shaq.