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Posts Tagged ‘Shawn Paul Wood’

The NFL Is Now Officially LGBT-Friendly

michaelSam

We’re all aware that Michael Sam just made history as the NFL‘s first openly gay player.

Beyond the shiny headlines, our own Shawn Paul Wood explained this morning that, while Sam’s signing is unquestionably a significant moment for the league and for pro sports in general, he’s really just a guy who plays great defense…and happens to be gay. Which is how it should be.

Since Fifteen Minutes PR CEO Howard Bragman first organized Sam’s announcement in February, we’ve heard many (anonymous) insiders speculate as to whether owners would take a risk on him. But for the Rams, the question seems to have been “what risk?”

Now we have our answer to a more interesting query: how will the corporate world and the league itself react?

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Sochi Pre-Games Are an Olympic-Sized #PRFail

Yesterday our own Shawn Paul Wood asked whether the Sochi Winter Games should win a medal for “Worst Olympics PR ever”, and this morning NPR’s Brian Lehrer asked whether the city is even ready for the 2014 games.

Now we have answers: “probably” and “hell, no.”

The journalists have just begun to arrive to cover the games, and their horror stories (with pictures) are already viral, so we’ll share some:

So…stick to the important stuff.

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Bolt PR Expands into Texas, Brings Our Very Own Shawn Paul Wood Along

345949aToday in Self Serving Agency news: grammar scold, listicle master and crotchety (but not old) man Shawn Paul Wood has been appointed general manager/public relations director of Bolt PR‘s newest office in Dallas/Fort Worth, Texas (release here).

Wood makes the move after five years in a directorial position at HCK2. The release tells us that he is (emphasis ours) “also a nationally searched and regarded blogger” with an “extensive background in broadcast media, public affairs, community relations and creative branding”, because TMI, dude!

Bolt writes that the decision to expand into the Lone Star State with its third office (others are located in Irvine, CA and Raleigh, NC) was “based on the region’s strong economy, growth and diverse industry presence”, but we’d like to think that they just read our blog and realized that Shawn’s internal database of knowledge about the PR industry may have inspired the “Everything’s Bigger in Texas” slogan.

This has been a shameless act of self promotion disguised as a public service announcement. We now return to your regularly scheduled program.

What the PRNewser Gang Is Thankful for in 2013

PR Turkeys

Tomorrow is the big day. A time when your humble PRNewser gang — him, her, her and yours truly — have a chance to reflect upon the overdose of tryptophan, the near-mauling of family members and how, exactly, one can resist the temptation to take an Instagram of everyone’s drunk Uncle Eddie (who tries to show off his “turkey leg” during the blessing of the meal).

The question came up during our morning “Soooo…whatchu gonna write about” meeting: what we are thankful for this year?

Sure, family, friends and a tank full of gas, but more specifically, what in this beloved industry of integrated flackdom are we most appreciative for in thanking sweet baby Jesus in 2013? Here’s our list. We’d love to hear yours in the comments after the jump…

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How False Advertising Created Kraft’s Famous Bright Orange ‘Cheese’

shutterstock_65962642Earlier this week our own Shawn Paul Wood made light of Kraft‘s decision to get rid of the artificial dyes that give some of its mac and cheese products that signature “nuclear orange” color in response to an online consumer petition.

We would call this a PR win, but NPR‘s “All Things Considered” wanted to know more: why did Kraft feel the need to color its cheese in the first place?

The answer is simple: a 250-year-old-case of false advertising.

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UPDATE: 5 Best Points in Washington Redskins Owner’s Damage Control Letter

Tampa Bay Buccaneers v Washington RedskinsEverybody who’s anybody (and a few people who aren’t) has already weighed in on the controversy surrounding the Washington Redskins name. Our newest contributor Shawn Paul Wood addressed it on Talent Zoo‘s Flack Me blog this week, concluding that it’s a perfect PR challenge for our era.

Now for the damage control case study. In the face of increasing pressure, team owner Dan Snyder (who is himself a comms vet) finally addressed the issue in a statement that went beyond his usual “Hell no, and you can put that in all caps” response. In this letter to members of fan organization Redskins Nation, Snyder did the smart thing: rather than come out swinging and berate his detractors as PC thought police, he went for emotion and nostalgia.

Let’s review some of his better lines:

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Richard Branson Rises to the PR Occasion Again

Today we’re happy to bring you a guest post from friend of the site Shawn Paul Wood. Shawn is a PR and copywriting professional with more than 20 years’ experience in the field, and he spent 12 of those years as an on-air host and radio news director. He currently writes for HCK2 Partners in Dallas and contributes to Talent Zoo‘s Flack Me blog; his clients range from notable corporate giants to megachurches, entrepreneurs and even a couple of entertainment bigwigs. Follow him on Twitter!

We have all heard the aphorism, “All news is good news.” One of the champions of that familiar saying is Sir Richard Branson, social media “influencer” and CEO of all things Virgin, who put the sentiment to the test when his airline expanded its routes to Scotland this week.

After appearing at the airliner door and traipsing down the stairs to the tarmac, he took his position on a literal promo platform to discuss the plane’s maiden voyage to Edinburgh. He then lifted his kilt so as to better display a new, um, marketing slogan: “Stiff Competition.

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