We’re all aware that Michael Sam just made history as the NFL‘s first openly gay player.
Beyond the shiny headlines, our own Shawn Paul Wood explained this morning that, while Sam’s signing is unquestionably a significant moment for the league and for pro sports in general, he’s really just a guy who plays great defense…and happens to be gay. Which is how it should be.
Since Fifteen Minutes PR CEO Howard Bragman first organized Sam’s announcement in February, we’ve heard many (anonymous) insiders speculate as to whether owners would take a risk on him. But for the Rams, the question seems to have been “what risk?”
Now we have our answer to a more interesting query: how will the corporate world and the league itself react?