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Posts Tagged ‘Sheryl Sandberg’

Sheryl Sandberg Shrugs Off Facebook’s Latest Scandal

Mark Zuckerberg has yet to begin his apology tour for Facebook’s latest crossing of the invisible line with a research paper that did not get pre-approval from the ethics board at Cornell University.

Today, however, Sheryl Sandberg addressed the matter at a totally-not-related event. Robinson Meyer of The Atlantic sums up her reponse in popular emoji form:

That’s pretty much it. A quote after the jump…

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Win a Training Session with Media Coach Bill McGowan

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Over the past two weeks, we’ve shared the insights gained from our recent conversations with media coach to the stars Bill McGowan, who gave us tips on pitching and explained how the principles outlined in his latest book apply to the PR discipline.

Would you like to score a two-hour training session with Bill?

If you answered “yes”, then just tell us about the most challenging pitch you’ve ever made in the comments. The first winner (who will be chosen at random) will get a private two-hour coaching session with Bill, and the second and third winners will get an invitation to come into the Mediabistro office to record their own shorter sessions with him.

Again, all winners will be chosen at random.

Don’t be shy; share your toughest pitches below. (Sorry, but you do have to use your real name.)

Legal guidelines, disclaimers, etc. after the jump.

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The 7 Principles of Effective Communications Explained by Bill McGowan

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Last week we brought you a series of tips on pitching and media relations from author, veteran journalist and Clarity Media Group founder Bill McGowan, most recently known as media coach to Facebook’s Sheryl Sandberg (among many other celebrities and executives).

Today we bring you an extension of our conversation touching on the seven principles that form the basis of McGowan’s most recent book Pitch Perfect: How to Say It Right the First Time, Every Time.

In this piece, Bill explains how these principles apply to both the general art of communicating and the public relations practice–with a little help from one Donald Draper.

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Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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STUDY: How Do Women Really Feel About the Word ‘Bossy?’

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This is a pre-Lean In pic

Facebook exec/Lean In founder Sheryl Sandberg‘s “Ban Bossy” campaign used Beyoncé to do the thing she does best: start a conversation. In the process, it inspired praise and backlash among men and women alike.

Viral videos aside, how do American women really feel about the word and the sentiments behind it? SheSpeaks, a “social activation and consumer insights platform” that specializes in helping brands connect with women, recently conducted a survey on the topic–and its findings may surprise you.

For example:

  • 55% of women think being bossy can damage a man’s career
  • Yet only 51% say it can damage a woman’s career

There’s more…

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Just Don’t Call Beyoncé ‘Bossy’

In case you haven’t seen it, the latest PSA created by Sheryl Sandberg‘s Lean In along with Lifetime, BBDO and The Girl Scouts of America concerns the persistent use of the word “bossy” to describe ambitious women—particularly those in leadership positions.

We think you’ll agree with the mini-campaign’s message: “bossy” is an obvious stand-in for another, more demeaning B-word.

If we had to make one tiny critique, we might say that the PSA could have included more men given the fact that they are the ones who need to hear this most.

And we don’t really need to say it, but an appearance in the next Lean In campaign would be publicity gold for any brand or personality.

Now for the big question: what words have outlived their usefulness to the communications industry? We can think of a few…

Sheryl Sandberg and Getty Images Want Stock Photos to Be a Little Less Sexist

Here’s a story that most people working in digital media should appreciate.

Sheryl Sandberg of Facebook/Lean In—or someone in her employ—recently noticed that the existing stock image catalog doesn’t offer a whole lot of variety when it comes to professional womenNew York magazine recently made light of this fact, but we’ll just present the “public relations professional woman” below (and this pic is relatively tame):

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Looks like they have a point.

Now click through for an example of Getty Images‘ new and improved stock pics from yesterday’s New York Times slideshow

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Pantene Spot Highlights Double Standards for Women in the Business World

We’ve heard a few too many covers of “Mad World”, but we still like this new BBDO Pantene Philippines ad—and we have a feeling cultural critic Rashida Jones would approve.

While the promo doesn’t concern the overly aggressive sexuality used to sell pop culture, it does highlight another double standard that may be even more important: the different ways in which our society views men and women in the workplace. You’ve encountered these themes before; they form the basis for Sheryl Sandberg‘s controversial hit Lean In.

Consider two recent examples after the jump.

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Marissa Mayer Defends Her Vogue Shoot

It wasn't THAT BAD. Come on.

So Marissa Mayer‘s Vogue shoot raised quite a few eyebrows last month. Unfortunately, no one discussed anything she said in the accompanying interview—the questions that followed were all variations on “Is it appropriate for a female executive to appear in a fashion spread?”, with the web’s many master debaters wondering whether she’d somehow lost a bit of her dignity and/or credibility by doing so.

At an Ad Week forum yesterday, she had a chance to “explain” the shoot to Charlie Rose, who likes to interview many famous people when not guest-starring on Breaking Bad.

She reminded him that the famous shot above did not appear on the mag’s cover before describing how staffers gave her a choice of outfits (she chose the blue because she doesn’t wear black). Turns out the photographer encouraged her to lie down on the lounge because he wouldn’t stand for “prim ‘First Lady-like’ shots”, so it really wasn’t the big-name CEO equivalent of a “sexy selfie.”

When asked about those pesky gender issues, she replied “I really don’t feel it”, which is a more polite way of saying “Let me run my company and stop making a big freaking deal over the fact that I happen to be female, FFS”. When telling Rose why she never reads her own press coverage she said “I know who I am, I know what I like, and I have a clear view of what I want Yahoo to be.”

Not sure about you guys, but we like her a little more now.

Most Major Industries Are Lacking in Female Leaders…But Not PR

Everyone with an internet connection knows about the lack of strong, highly visible female executives in the tech world. There’s a reason Sheryl Sandberg and Marissa Mayer stand out so prominently, and the recent firing of Business Insider‘s CTO for posting misogynistic musings on Twitter led many tech bloggers to reflect on the “bro culture” that dominates Silicon Valley.

It’s not just tech, though. The snafu over publisher Bryan Golbderg’s new “female-focused” web magazine Bustle showed that the media/journalism world still disproportionately consists of men catering to female audiences despite the prominence of names like Arianna Huffington and Tina Brown. In September, a software project created by an MIT grad student to measure the presence of women in journalism found a general lack of female voices in traditional media even though a majority of readers (and bloggers) are women.

When we saw yesterday’s New York Times headline about “a lack of women in top jobs” on a list meant to celebrate the most powerful women in banking, our first thought was: what about PR?

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