Shift Communications has promoted Amy Lyons to president of the firm. According to a post on Todd Defren‘s PR-Squared blog, the firm’s senior staff spent two days last week discussing a variety of topics related to the state and future of the firm. Among the results, which will also be announced on the blog in upcoming posts, was the decision to move Lyons to this new role. She was previously MD of the firm’s Boston office and has had ties with the firm for more than 10 years.