In case you spent all day yesterday hiding under a rock, Facebook unveiled its brand new revamped news feed model. During the press conference, CEO Mark Zuckerberg said he wants the network to double as the world’s best “personalized newspaper”. We think we just heard the entire Internet issue a collective groan.
And now for the inevitable follow-up question: where’s the outrage? The public has yet to render a judgment, but so far the word on the changes from the brand/advertiser side appears to be cautiously positive! In fact, the new setup might be better for brands and advertisers. How so?
Well, the biggest change for the new feed is more, bigger pictures. This is in keeping with the PR/marketing industry’s increasing focus on visuals over text when driving audience engagement.
Our conclusions on what this change will mean for brands, marketers and PR teams:
1. More pictures and video: This is a bit of a no-brainer: we’ve been moving in this direction for some time. This larger shift means that ambitious PR pros should work on developing their design skills and portfolios.