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Posts Tagged ‘Shift Communications’

Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

Roll Call: Dow Jones, SHIFT, and APCO

Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string of executive changes at the company goes all the way to the top. Dow Jones president Todd Larsen, a 13-year Dow Jones vet, has resigned. Alisa Bowen and Joe Lanza have been promoted to head of products and head of the data strategy unit, respectively. [via, via]

Catherine Allen has been promoted to SVP at SHIFT Communications, the first time that position has been filled at the firm. Allen has been with SHIFT since its founding in 2003.

Jennifer Houston, president of Waggener Edstrom‘s WE Studio D group focused on digital and social media work, is leaving the firm. She announced her departure on Twitter this week. Scott McLaughlin, VP of corporate communications for the firm told PRNewser in a statement that Jenny Moede, North American EVP for the firm will assume that role.

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Roll Call: B-M, Krupp Kommunications, Pivotal PR

Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.

Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.

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Spin the Agencies of Record

Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm’s Atlanta team will take the lead on this account. [via]

H&R Block has hired Shift Communications for content strategy, specifically the company’s Block Talk blog. On the blog now, an infographic from the company’s Stache Act campaign, included in this morning’s Ticker.  [via]

Marcomms company EOS has added six clients to its roster: the city of Dunwoody, G.A.; Dunwoody’s Convention and Visitor’s Bureau; Higher Ground, an initiative launched by Atlanta faith leaders; Millbridge, a new community outside of Charlotte, N.C.; Soleil Laurel Canyon, an adult community outside of Atlanta; and coaching and executive development company Turknett Leadership Group.

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Spin the Agencies of Record

Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSwiss here in the U.S. Presence Switzerland is the Swiss outreach organization and ThinkSwiss is its U.S. program, which handles activities and events. In addition to other comms duties, Warchawski will help with a revamped website.

Syndicate Media Group has been chosen as AOR to launch Caliche Rum, a white rum produced by rum maker Roberto Serrallés and hospitality businessman (and Cindy Crawford hubby) Rande Gerber. The firm will work on social media strategy, events and sponsorships, partnerships, and more. Caliche Rum will launch during the first quarter of 2012 in Miami, Los Angeles, New York, Dallas, and Chicago.

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Spin the Agencies of Record

Rubenstein Public Relations has added Tofutti Brands, makers of all sorts of dairy-free products, to its list of clients. The firm will work on raising the company’s profile through media relations and other PR services.

Positec, a power tools company, has selected RF|Binder Partners as its AOR after a competitive search. The firm will drum up awareness for the company through media relations for the company’s execs and corporate feature stories. Positec is the China-based company behind the Worx and Rockwell lines of tools, two brands that have grown to $100 million in just a few years, according to the release.

“Discovery engine” StumbleUpon has chosen Shift Communications as its AOR for North America after a competitive search. The firm will work on traditional and social media relations to raise awareness of the service, with particular outreach to consumer tech and lifestyle media. [via PRWeek]

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Spin the Agencies of Record

Glover Quin

Mimecast, a cloud-based email management system for Microsoft Exchange, has chosen Shift Communications as its AOR. The account, based in Boston, will focus on traditional and social media outreach.

Ruder Finn‘s new business unit Finn Partners has added Marsh Inc, an insurance broker and risk adviser for thought leadership and executive outreach services in the U.S. Finn Partners managing partner Alicia Young will lead the account out of the New York office.

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Roll Call: Ketchum, Waggener Edstrom, Worldcom, and More

Ketchum has four new execs in its public affairs practice. Katie Conover joins as SVP. She was previously with Ogilvy PR for six years, where she last served as SVP in its public affairs practice. Joe Wagner joins as VP and group manager from GMMB where he focused on healthcare and public education. He was with the firm for seven years. Brian Hart is VP, group manager and senior strategist, going to Ketchum after serving as deputy chief of staff to former Sen. Sam Brownback (R-KS) and comms director to former Sen. Judd Gregg (R-NH). And Matthew Simmons joins as VP and account supervisor from Potomac Communications Group where he was a program manager handling daily account management.

Waggener Edstrom has hired Cheri Winterberg as VP of the firm’s technology practice and GM of its Austin office. Among her duties, she will oversee accounts handled out of the Austin office, including 3M and Toshiba Storage. She previously worked at her own firm, Winterberg PR.

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Spin the Agencies of Record

In today’s installment, there’s distressed consumer debt (is there any other kind?), movie tickets, a competitive search, and a Mexican restaurant.

Encore Capital Group, a distressed consumer debt buying and recovery company, has selected MSLGroup as its global AOR. Peter Harris, the firm’s SVP and North American corporate practice lead, will work on a government affairs, IR, media relations, and reputation management program.

International site MovieTickets.com has chosen MWW Group as its AOR. Among the firm’s work, it will create and execute a social media and media relations plan.

Hoover’s has selected Shift Communications as its AOR after issuing an RFP to five firms, PRWeek reports. The information company’s previous AOR was Kwittken & Company, which didn’t compete for the work.

Chevy’s Fresh Mex, the chain of Mexican restaurants, has chosen three San Francisco agencies to serve as its marketing team: Duke PR for PR and local restaurant marketing; Hub Strategy & Communications for social media, branding, creative development, and advertising; and Cakewalk Creative for architectural and decor work.

Pitney Bowes Selects Shift Communications

Pitney Bowes has selected Shift Communications to provide PR services for its Business Insight unit starting October 1. The search was a competitive one that involved CJP (which had been working with Pitney Bowes and will continue to do so), Edelman, and Affect Strategies, Pitney Bowes VP of external communications Matt Broder told PRWeek (sub req’d).  He also said Schwartz Communications, which had been working with the company, participated in the pitch, but the agency did not confirm. With Logitech and Taser, this is the third recent addition to the firm’s roster of clients.

Earlier this week, there was also talk about the increase in hiring both in-house and at PR firms. PRNewser asked Shift principal Jim Joyal whether there’s reason for optimism in the industry. Read more

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