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Posts Tagged ‘Shift Communications’

What Does The New Facebook Feed Mean for Brands? 5 Takeaways

In case you spent all day yesterday hiding under a rock, Facebook unveiled its brand new revamped news feed model. During the press conference, CEO Mark Zuckerberg said he wants the network to double as the world’s best “personalized newspaper”. We think we just heard the entire Internet issue a collective groan.

And now for the inevitable follow-up question: where’s the outrage? The public has yet to render a judgment, but so far the word on the changes from the brand/advertiser side appears to be cautiously positive! In fact, the new setup might be better for brands and advertisers. How so?

Well, the biggest change for the new feed is more, bigger pictures. This is in keeping with the PR/marketing industry’s increasing focus on visuals over text when driving audience engagement.

Our conclusions on what this change will mean for brands, marketers and PR teams:

1. More pictures and video: This is a bit of a no-brainer: we’ve been moving in this direction for some time. This larger shift means that ambitious PR pros should work on developing their design skills and portfolios.

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Spin the Agencies of Record

Toyota Shifts AOR Gears…

SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm will also play a lead role in strategic planning for the brand, driving earned media with mainstream and social media outlets, and highlighting the motor company’s philanthropic and community relations programs.

“Toyota is a brand with deep roots in innovation,” said Todd Defren, CEO of SHIFT Communications. “That forward-thinking mindset is incredibly synergistic with SHIFT’s approach and we look forward to working closely with the team at Toyota to bring that same level of innovation to its communications.”

Two for One AOR…

The Morris + King Company announced that it has been retained by Arby’s Foundation, an organization dedicated to ending childhood hunger in America. Over the past 25 years, Arby’s Foundation has donated over $52 million to various charitable causes across the country. Their recent partnership with Share Our Strength’s No Kid Hungry Campaign is working to bring meals to more American children than ever before.

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Roll Call: SHIFT Communications, Hill+Knowlton Strategies, and Miller PR

SHIFT Communications announced the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of the Top 50 Most Influential People in Social Media and Digital Marketing, Chris will work with SHIFT’s account teams. Prior to joining SHIFT, Chris was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Chris will continue to co-host the “Marketing Over Coffee” podcast. (Release)

Hill+Knowlton Strategies announced that John Morgan has been named president and CEO of its Asia region. Morgan, who has served as executive vice president and chief operating officer of H+K Asia for the last ten months, will report to H+K Global Chairman Jack Martin. Morgan assumes the role previously held by James Heimowitz, who stepped down to pursue other opportunities. John previously served as the firm’s chief operating officer, responsible for managing its culturally-diverse operations across Asia Pacific, as well as a dual role as managing director for the Hong Kong office. Prior to joining Hill+Knowlton Strategies, he served as regional managing director for the greater china region for an international public relations agency. (Release)

Miller PR announced two key executive promotions and a continued expansion of the agency with a new senior hire and new offices. Industry veteran Jennie Kong was promoted to senior vice President following her leadership in the expansion of the company’s Digital Entertainment division over the past two years, while Mark Lindsey was promoted to account supervisor in Technology after successfully leading key technology brand campaigns in 2012.  (Full Story)

Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners. Bychkov and Davidson, formerly Vice Presidents of the Fashion/Beauty and Hospitality/Lifestyle divisions, respectively, have worked with the agency’s Principals, Brad Zeifman and Lisette Sand-Freedman for nearly a decade and were instrumental in the company’s development and overall success. (Release)

Ricky Lee has been named communications director at Leila Heller Gallery. He had been president/founder at Press Secretariat. (MB)

Lori Erdos has been named business development director of digital at Smithsonian Media. She had been VP of advertising sales at Gannett. (MB)

Ben Schneider has been named leader of the media measurement and analytics team at Edelman Berland, the insights and analytics subsidiary of Edelman. Schneider previously worked as director of strategy and business development at Report International, and in the past he held positions at Dow Jones, Cision and CARMA International. Schneider will report to James Turner, UK Managing Director. (Release)

Roll Call: Dow Jones, SHIFT, and APCO

Bethany Sherman, SVP and chief comms officer at Dow Jones, is among the executives leaving the company. A new chief comms officer will be announced soon. The string of executive changes at the company goes all the way to the top. Dow Jones president Todd Larsen, a 13-year Dow Jones vet, has resigned. Alisa Bowen and Joe Lanza have been promoted to head of products and head of the data strategy unit, respectively. [via, via]

Catherine Allen has been promoted to SVP at SHIFT Communications, the first time that position has been filled at the firm. Allen has been with SHIFT since its founding in 2003.

Jennifer Houston, president of Waggener Edstrom‘s WE Studio D group focused on digital and social media work, is leaving the firm. She announced her departure on Twitter this week. Scott McLaughlin, VP of corporate communications for the firm told PRNewser in a statement that Jenny Moede, North American EVP for the firm will assume that role.

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Roll Call: B-M, Krupp Kommunications, Pivotal PR

Navy Reserve Rear Admiral Vic Beck (left) has been named MD of the U.S. public affairs practice at Burson-Marsteller. Beck has been in the Navy Reserve for 25 years and serves as vice chief of information for the U.S. Navy. He’ll be based in Washington D.C. and Boston reporting to the chair of the U.S. PA practice, Nate Tibbits. Beck also has 20 years of public affairs experience working with companies and government organizations.

Krupp Kommunications (K2) has launched a parenting division led by Beth Feldman, former VP of comms at CBS and the founder of RoleMommy.com. The parenting division has already won new business like Zarbee’s and will be working with existing clients like Gaiam and the book Bonding Over Beauty by Erika Katz.

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Spin the Agencies of Record

Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm’s Atlanta team will take the lead on this account. [via]

H&R Block has hired Shift Communications for content strategy, specifically the company’s Block Talk blog. On the blog now, an infographic from the company’s Stache Act campaign, included in this morning’s Ticker.  [via]

Marcomms company EOS has added six clients to its roster: the city of Dunwoody, G.A.; Dunwoody’s Convention and Visitor’s Bureau; Higher Ground, an initiative launched by Atlanta faith leaders; Millbridge, a new community outside of Charlotte, N.C.; Soleil Laurel Canyon, an adult community outside of Atlanta; and coaching and executive development company Turknett Leadership Group.

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Spin the Agencies of Record

Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSwiss here in the U.S. Presence Switzerland is the Swiss outreach organization and ThinkSwiss is its U.S. program, which handles activities and events. In addition to other comms duties, Warchawski will help with a revamped website.

Syndicate Media Group has been chosen as AOR to launch Caliche Rum, a white rum produced by rum maker Roberto Serrallés and hospitality businessman (and Cindy Crawford hubby) Rande Gerber. The firm will work on social media strategy, events and sponsorships, partnerships, and more. Caliche Rum will launch during the first quarter of 2012 in Miami, Los Angeles, New York, Dallas, and Chicago.

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Spin the Agencies of Record

Rubenstein Public Relations has added Tofutti Brands, makers of all sorts of dairy-free products, to its list of clients. The firm will work on raising the company’s profile through media relations and other PR services.

Positec, a power tools company, has selected RF|Binder Partners as its AOR after a competitive search. The firm will drum up awareness for the company through media relations for the company’s execs and corporate feature stories. Positec is the China-based company behind the Worx and Rockwell lines of tools, two brands that have grown to $100 million in just a few years, according to the release.

“Discovery engine” StumbleUpon has chosen Shift Communications as its AOR for North America after a competitive search. The firm will work on traditional and social media relations to raise awareness of the service, with particular outreach to consumer tech and lifestyle media. [via PRWeek]

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Spin the Agencies of Record

Glover Quin

Mimecast, a cloud-based email management system for Microsoft Exchange, has chosen Shift Communications as its AOR. The account, based in Boston, will focus on traditional and social media outreach.

Ruder Finn‘s new business unit Finn Partners has added Marsh Inc, an insurance broker and risk adviser for thought leadership and executive outreach services in the U.S. Finn Partners managing partner Alicia Young will lead the account out of the New York office.

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