ShortStack, which helps clients with Facebook contests, forms, and other page enhancements, has conducted a study of its users to get a sense of why they host contests and what works best. ShortStack users, according to a company spokesperson, are a mixture of PR and advertising pros, social media managers, graphic designers, and small business owners.
According to the survey, 57.7 percent of the respondents had run a Facebook contest and 82.4 percent of those respondents said the contest met their goals. ShortStack received 788 responses to the survey.
So what were the goals? As you can see from the portion of the infographic that we’ve attached above, most people just wanted to increase “likes.”