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Posts Tagged ‘Shorty Awards’

5 Reasons Why Your Clients Should Participate in the Shorty Awards

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So we attended the 6th annual Shorty Awards on Monday night. We did so not just to honor Sawhorse Media/Shortys founder and friend of the show Greg Gallant’s RSVP, but also to witness what has become something of a cultural institution.

While it’s true that we spent much of the evening hanging out in the press room and nursing a beer or two, we saw enough to believe that a win, nomination or sponsorship would almost certainly be a good thing for any client looking to stand out on social or target that elusive youth demo.

Here are five compelling reasons why (apologies if they closely resemble the reasons to participate in every other awards show).

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The Future of Content Marketing Is Here, and It Looks a Lot Like Snapchat

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One of the more interesting social campaigns honored at this week’s Shorty Awards was the one promoting Wet Seal on Snapchat–a campaign for which the brand’s agency ICED Media lent the “keys” to its account to a 16-year-old fashion vlogger.

Like many of our readers, we’ve only begun to dip our toes into the Snapchat pool (by drawing various hairstyles on our puppy). We’re still not sure what to make of the network as a promotional tool, yet Wet Seal’s campaign earned the brand more than 9,000 new followers.

Many top agency leaders will tell you that Snapchat and networks like it represent the future of creative content marketing.

We spoke to ICED president Leslie Hall to learn more.

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We Were in the Lounge for the Shorty Awards

The Shorty Awards were handed out last night at the Times Center in New York, with award winners including New York’s Mayor Michael Bloomberg for Foursquare Mayor of the Year; Justin Bieber for music; and Occupy Wall Street for activism.

Hosted by The Daily Show‘s Samantha Bee and hubby IRL Jason Jones (left). According to the couple, they were happy to host and “honored to be away from their kids.”

A list of all the winners is available here and photos from the event have been posted on Flickr. (Separate from the awards themselves, this awful thing happened after “The Misadventures of an Awkward Black Girl” won. Shameful and disgusting.)

Still not sure what all the fuss is about? Click through.

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Shorty, PRSA Anvil Awards Updates

Awards season isn’t just for Hollywood.

The PRSA is now accepting submissions for the Silver Anvil Awards, which will be handed out on June 7 in New York City. Categories include community relations, events, brand/reputation management, and crisis communications. Final deadline for submissions is February 24, with a $75 entry-fee discount for those who enter by February 10. More info about the Silver Anvils is available here.

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The Holidays are for Scotch at House of Walker

How much do you know about scotch whiskey? Because I know a lot. For instance, if you drink Johnnie Walker Double Black with water, it tastes like you’re licking the forest. This piece of info has been brought to you by Stephen Wilson, Johnnie Walker ambassador and tour guide through the world of Johnnie Walker scotches.

Last night, the Shorty Awards hosted a holiday scotch tasting at the House of Walker, a temporary event space in NYC’s Soho neighborhood. The space features a Pac Man arcade game (which was shut down without warning after I’d just eaten a power pellet), a pool table, bookshelves (with books!), and, lots of scotch. Scotch, scotch, scotch.

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Shorty Awards Are Open For Entries

Last night, the Shorty Awards, the annual honoring of the best and brightest in 140 characters, hosted a cocktail party where they announced the opening of the industry awards for entries. Among the categories: Best Use of Social Media in Real Life (“IRL”), Best Use of a Hashtag on Twitter, and a few new categories, like Best Social Media Manager.

The marketing jury, which judges the industry awards has also doubled in size. Among those on the list are Stephanie Agresta, Weber Shandwick‘s EVP, MD of social media; Andy Morris, founding partner at The Morris King & Company; and Ian Schafer, CEO of Deep Focus.

This is the fourth year for the awards.

In Third Year, Shorty Awards Get Longer

Aasif Mandvi, host of this year's Shorty Awards

What a difference a year makes. Last year the Shorty Awards — dedicated to honoring the best producers of short, real-time content — had CNN anchor Rick Sanchez as host. This year, Sanchez is long gone from CNN, and in his place was Aasif Mandvi of the Daily Show.

The significance wasn’t lost on Mandvi, as the Daily Show was right in the middle of things when Sanchez was dismissed from CNN last fall. “You all must really hate Rick Sanchez,” Mandvi joked, insinuating it was a slap in the face for Sanchez to have someone  from the Daily Show hosting.

Mandvi also poked a bit of fun at the awards themselves, as he joked that they are “the most relevant awards show ever,” and said, “Let me be honest. I’m only here to increase my Twitter followers.”

That being said, in their third year, the Shorty Awards have only gotten bigger (and longer).

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