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Posts Tagged ‘Simon Cowell’

UK Tabloid PR Man Busted for Sex Crimes

Max CliffordSeems like everyone in the UK media world had way too much fun in the 70’s, doesn’t it?

The latest chapter in Britain’s never-ending sex scandal, however, may the most ironic of the bunch. Owner of amazing eyebrows Max Clifford is a bigtime UK PR man who we’ve covered before (and who represented such clients as a certain obscure goat-herder named Simon Cowell). He made his name breaking trashy tabloid stories—and getting sued for them! Many of his “greatest hits” happened to involve sexual scandals, “toe sucking” and “hamster sandwiches”—classy stuff, that.

This week the esteemed Mr. Clifford found himself arrested for undisclosed sexual offenses dating back three decades as part of an ongoing “inquiry” by UK law enforcement.

That’s not the worst part of this story, though. Here’s a quote from an interview that the oh-so-wise Clifford granted a couple of weeks ago:

“I think there’s a lot of very famous people that are very concerned, very frightened. In the 60s and 70s, everything opened up. All kinds of things were going on. At the time, these were young guys, many of them were being pursued in dressing rooms and concert halls and everywhere they went by young girls. A lot of them have trouble remembering what happened two weeks ago, let alone 40 years ago or more.”

Ah yes, the eternal struggles of successful men “being pursued” by young, sex-crazed girls. Next week we’ll bring you the latest chapter in our definitive PR guidebook, How to Make Yourself Look Like a Horse’s Ass.

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Twitter Rules TV PR

Breaking if not quite surprising news: Major TV networks have all but abandoned the old-school PR model, replacing it with the instant gratification of social media.

All this report really tells us is that big TV-related announcements now almost always hit Twitter before “the media” gets wind of them and writes the appropriate follow-up stories. But this development is something of a sea change.

Here are a few examples of TV personalities “leaking” news about their shows via Twitter before the release of official network announcements:

Variety calls Cowell’s tweet “a calculated decision to…break the news first to the loyal fans who matter most”. We see this as an effective PR strategy: If we know anything about the all-important “die-hard fan” demographic, they’d rather get breaking news from actors and producers than faceless industry flacks (apologies to all faceless industry flacks, who perform a crucial and invaluable service).

Still, there’s always the risk that stars tweet news that isn’t supposed to be public or make defamatory statements about their employers.

Read more

PR, Marketing Leaders Also Top MediaGuardian List

Freud Communications' Matthew Freud is among those on the 'Guardian' media list.

The U.K.’s Guardian newspaper has published it’s top 100 in the media and there are some PR and communications pros taking spots on the list.

Max Clifford, the founder of Max Clifford Associates known for his work managing tabloid news and the PR for high-profile names like Simon Cowell, has moved up 10 spots to number 25. Matthew Freud, chairman of Freud Communications and husband to Rupert Murdoch’s daughter Elisabeth, is at number 31. And Alan Parker, the founder and chairman of powerful financial and corporate comms firm Brunswick Group, is in at number 65.

The top marketing and PR spot goes to Sir Martin Sorrell, WPP‘s CEO, coming in at number 8.

As we mentioned this morning, Mark Zuckerberg comes in at number one. Also in the top 10 are Rupert Murdoch, Steve Jobs, and the aforementioned Simon Cowell. For more of the marcomms leaders on the list, click here.

Fox Plays Both Sides of the ‘Cola War’

Pepsi has issued a release confirming that it is the official sponsor of the new Simon Cowell singing competition The X Factor, which is debuting on Fox in the U.S. this fall.

The sponsorship includes online content, a multi-platform marketing partnership, and “weekly in-show integrations and placements.” Will the feisty Brit be wrapping his hand around a conveniently placed Pepsi cup on the air rather than pretending to ignore the bright red Coke cup sitting six inches in front of him?

“That to me would be the wallpaper,” said Frank Cooper, an SVP at Pepsico when the New York Times asked about product placement. “We’re really going a layer deeper.”

Coke, Ford and AT&T are American Idol‘s sponsors. Pepsi is now the exclusive beverage sponsor of The X Factor, but the Times says the program could sign other partnership deals.

Simon Cowell’s Wedding PR

Simon_Cowell.jpg

American Idol judge Simon Cowell certainly knows how to get attention. Now, he’s pulling out all the stops for the upcoming U.S. launch of the British singing competition show “X Factor.”

Cowell is engaged to make up artist Mezhgan Hussainy. However, sources told CBS News the wedding will wait to coincide with the launch of “X Factor.”

“[Cowell] is the king of spin and knows that a great love story will help sell the U.S. version of ['X Factor'],” an “insider” told CBS News.