News of the Kim Kardashian produced E! network PR reality show “The Spin Crowd,” has been percolating for quite some time, but now it’s official: the show will premier on August 22nd, the network said today.
In the premiere episode, now that Jonathan and Simon have Command PR up and running, they must make certain that the staff they have hired is up to the lofty goal they have set for themselves … complete and total domination of the L.A. celebrity publicity scene. Their first objective is to take on a campaign with popular TV host Mario Lopez. When Jonathan decides that plain-Jane Erika does not look the part of a Hollywood publicist, he orders a smart and savvy new look that befits her new station. However, when he demands lip injections for a fuller pout, Jonathan might have crossed the line.
Needless to day, we’re not so sure this show will portray the PR industry in the best light. Full release after the jump.