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Posts Tagged ‘Simon Sproule’

Tesla Rehires Former PR Chief from Square

teslaYesterday we learned of yet another change in the PR department at Elon Musk’s Tesla: the company has rehired Ricardo Reyes, who served as its PR chief before leaving for a similar position at credit card processing company Square in 2012.

Bloomberg Businessweek broke the news, which comes less than two months after the departure of former Nissan comms/marketing VP Simon Sproule. In case you missed it, Sproule served less than six months at his new gig after joining the Tesla team in March; while Businessweek attributes Sproule’s departure to “struggles he faced trying to hire more staff,” others seem to think he was “poached” by 007 fave Aston Martin after a former colleague became CEO at that company.

For the record, Reyes was not with Tesla during the uproar about a negative New York Times review that Musk himself called “fake.”

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Tesla Hires Former Nissan PR Chief to Lead Comms and Marketing Efforts

Tesla-Model-SAt the end of last week, Elon Musk‘s award-winning, famously combative electric car company Tesla Motors gave the world another sign that it’s very serious…about corporate communications.

According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.

Why make this move? Primarily because, in the words of InsideEVsJay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”. Also: Mr. Musk has always been the company’s most visible spokesperson. And while he may be a genius, he is not known as the world’s greatest media relations guy.

But this isn’t the only big PR move Tesla has made so far in 2014.

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Frank Shaw Leaves Waggener for Microsoft

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Frank X. Shaw, Waggener Edstrom’s top exec on the Microsoft account announced his departure today–for Microsoft. He will be VP of Corporate Communications, starting at the end of August, according to his Glass House blog post this morning. He’ll report to Mich Mathews, senior VP for Microsoft’s Central Marketing Group

Microsoft (NASDAQ: MSFT) is Waggener’s biggest account, and Shaw has been a part of it from the beginning dating back at least as far as the Windows XP launch of 2001. His total tenure at WE is 14 years.

WE’s statement is amicable, and announces that Shaw’s duties will be handled by Pam Edstrom herself in the interim.

Shaw replaces Simon Sproule, who was only in the position for five months. Sproule returns to the auto business by joining Renault-Nissan Alliance in Paris. He was at Nissan prior to Microsoft.

WE’s statement on Shaw’s departure is after the jump:

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Exclusive: PRWeek‘s New Look

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First on PRNewser: The re-designed cover of PRWeek‘s June issue – its first issue since going monthly – has been obtained by PRNewser.

News Editor Rose Gordon told us that the issue comes in at 62-pages, with a main feature by San Francisco bureau chief Aarti Shah that, “tracks where PR stands in the turf war over digital.” The cover story focuses on Microsoft’s new head of corporate communications, Simon Sproule. The print edition will arrive on subscribers’ desks by the end of next week.

What do you think of the new design?