Founder/CEO John Schnatter aggressively fought the “inaccurate” reports by writing a blog post for HuffPo at his PR firm’s suggestion and insisting that he never said anything about closing stores, firing employees or raising prices on his company’s incredibly delicious pizzas due to regulations imposed by the law.

Now he’s gone even more “proactive”, using crisis communications firm Sitrick and Co. to make sure everybody gets the story straight; representatives have been contacting various sites to insist that they correct related stories.

OK. So what did he say, and what did they say he said? Let’s review:

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