A new Forrester Research study finds that more people are using QR codes now than they were last year. According to the research, five percent of adults use two-dimensional codes, including QR codes, versus one percent last year. When you only take smartphone users into account, 15 percent of respondents are using the codes, up from five percent last year. Android owners are the biggest users.
This information comes right after companies began rolling out their QR programs for the holiday shopping season.
As with any other marketing program, having a sound strategy before you get QR crazy is the best route.