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Posts Tagged ‘Skift’

STUDY: Media Coverage Has Little Influence on Consumers’ Travel Decisions

If only I'd read this BEFORE I bought tickets

Here’s an interesting, somewhat contradictory finding from our friends at travel blog Skift.

Turns out that media coverage of a given destination wields little, if any, influence when it comes to determining where consumers will take their next vacations.

If true, this finding might require some travel/leisure-focused firms to adjust their strategies…

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Here’s a Hotel Group’s Take on Brand Journalism

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SWEET necklace, bro

This morning, amidst all the talk of the FTC and native ads, Rafat of Skift made us aware of a hotel group that’s launched its own branded journalism venture. The post links to a site created by EVEN Hotels, an IHG offshoot which bills itself as the “first wellness hotel brand.”

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PR Win: NYT Profiles Forbes Right Before It Goes Up for Sale

0717_forbes-cover-vergara-080612_400x51911This morning’s big media news scoop, via Bloomberg: Forbes Media is on the market for sale to the highest bidder.

As Skift‘s Rafat Ali notes, this announcement comes less than a week after The New York Times ran a big profile of the business. Coincidence or great PR? We think you know the answer.

Hell, the headline reads “Preserving Venerable Forbes Brand, With an Aggressive Digital Drive”, and the article is all about how the Forbes native advertising program (which totally works, BTW), along with sponsored events and other new revenue streams, will increase its value as a standout in the floundering media field. From the second and eighth paragraphs:

Forbes Media’s 60-year-old soft-spoken and folksy chief executive…has spent the last three years transforming the company from a financially troubled family business into an enterprise that has moved aggressively to embrace the new digital landscape.

Forbes spokeswoman said that advertising revenue for Forbes.com would grow by 35 percent from 2010 to 2013

Times columnist Christine Haughney just wrote their sales pitch for them.

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TripAdvisor Offers to Scrub Negative Hotel Reviews in Exchange for a Little Renovation

In what should be great news to anyone with clients in the hospitality industry, top travel blog Skift reports that TripAdvisor has announced plans to remove negative user reviews from hotel listings…as long as the businesses in question do some renovating. Given the power of user reviews to drive sales, this is kind of a big deal.

The change has been in the works for some time, but the company recently got specific with its demands (hint: new paint and window dressings won’t do).

To qualify as a major renovation, changes must be structural in nature. Cosmetic changes, such as new carpets, paint, or wallpaper, do not qualify.

In order to certify said (major) renovations, the business in question must submit one of the following documents:

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