Snoop Dogg - PRNewser

Snoop Dogg/Lion Drops It Like a Hot Pocket

Elizabeth S. Mitchell — Wed, 17 Oct 2012 13:44:35 +0000

If you ever found yourself listening to Snoop ~~Dogg~~ Lion‘s 2004 megahit “Drop it Like it’s Hot,” and thought, “Hmm…I wonder what ‘it’ is”, you need wonder no more –”it” is officially a Hot Pocket.

Snoop teamed up with comedian/rappers DeStorm Power and Andy Milonakis to re-work his 2004 club jam for Nestle, Hot Pockets‘ parent company. As you can hear in the video below, the collaborators trade humorous rhymes about how fantastic the much-lambasted frozen foodstuffs truly are, especially when “your munchies get an attitude.” Duly noted!

All cries of “sell out!” aside (yeah right), the fact that Nestle trusted an eight-year-old Snoop song to spur a much-needed sales boost says something about the rapper’s staying power. Two decades, multiple style and sound changes, and one name reinvention after he blessed us with “Doggystyle” in ’93, he’s still relevant enough to warrant a major ad contract (he also appears in current spots for FIFA 13). Hot Pockets and Snoop may just be a perfect match — comedians may roast them, their packages may change and evolve, but something about them just never changes, and whatever that something is, people still go for it.

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Martha Stewart Webtoons Aim to Endear Next Gen DIYers

Randi Schmelzer — Wed, 06 Jul 2011 10:57:33 +0000

Martha Stewart Living Omnimedia may never recover its pre-scandal market value, but the popularity of its domestic-diva founder only continues to strengthen. And now she’s got her eye on the next generation of homemakers.

On Friday, AOL Kids launched the debut of Martha and Friends, a Web series starring an animated Martha Stewart imagined as her 10-year-old self: a blonde-haired, “problem-solving, craft-loving generous spirit” who — along with best friends Lily, Kevin, and Hannah, and dogs Francesca and Sharkey — show kids how much fun DIY projects can be.

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Are Zynga Partnerships the New Hot Thing?

Tonya Garcia — Wed, 11 May 2011 15:52:25 +0000

Photo: Reuters

Lady Gaga is creating her own town — “Gagaville” — through a partnership with Zynga, the makers of Farmville, and Clear Channel, which will promote her new album “Born This Way,” released May 23. Between May 17 and 29, fans and digital farmers can visit Gagaville to get new songs and exclusive content from the album, purchase a $25 card to buy in-game items, and check out the unicorns and motorcycle-riding sheep.

“‘GagaVille’ is a sign that artists are going where the fans are, and that is on Facebook, Twitter and playing online games,” Yahoo says. And Lady Gaga isn’t the first to recognize that.

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Colt 45 Broadens Its Horizons With Fruit-Flavored Drink Containing 12 Percent Alcohol

Tonya Garcia — Wed, 23 Mar 2011 10:39:37 +0000

Colt 45, which has been traditionally aimed at African-American consumers, is trying to reach a wider audience, including women, with Blast by Colt 45, a drink containing fruit flavors and 12 percent alcohol that is launching next month. The drink has twice the level of alcohol as the original Colt 45, a new spokesperson in the form of Snoop Dogg, and comes with a shot of trouble, treading in the same prickly territory that the high-powered drink Four Loko did.

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Twitter’s Fifth Birthday Video: Celebs, Politicians, Business Leaders, and Planet Earth

Tonya Garcia — Mon, 21 Mar 2011 14:22:53 +0000

Twitter is five years old. Time flies! Here’s a clip to celebrate. And to learn. According to Snoop Dogg, his friend Martha Stewart keeps it “stuttered and buttered.” Well, you have to in her line of business.

The clip is also available here, along with links to the Twitter accounts of all the featured notables. TechCrunch notes that Twitter is now valued at around $4 billion, while others put the figure at closer to $10 billion.

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