The St. Louis Cardinals have made it to the World Series. AP Photo/David J. Phillip

Current and former athletes are the hottest tickets for sports media outlets. Sports stars’ extracurricular activities, such as competing on Dancing with the Stars, are sought after stories, along with business news like endorsement deals. And if they are big enough names, these sports celebs can also use the media exposure to promote the many causes they support.

These were a few of the tips from a sports media panel held earlier this week by the PRSA’s New York chapter. The participants also offered their take on the competition, including social media, as well as a behind-the-scenes glimpse at their jobs.

Apparently it’s not all fun and games on their side of the field… or is it?

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