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Posts Tagged ‘Sochi Games’

Which Brands Won and Lost the Sochi Olympics on Social Media?

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[Via Reuters/Pawel Kopczynski]

The Sochi Winter Olympics are officially over, and the general consensus is that these may not have been the most exciting games in history (though The New York Times theorizes that some refuse to acknowledge their success in order to avoid praising Vladimir Putin).

One of the reasons we weren’t completely compelled is that we were distracted by a very serious political revolution in neighboring Ukraine.

We know who won in terms of medal count (Russia) and who lost in terms of ratings (NBC), but what about all those sponsors? Which brands won the most coverage on social beyond the ones Johnny Weir featured on his Instagram page?

Thankfully, we can now answer that question with this handy infographic from Engagor, which produces a platform for “real-time customer engagement, social media monitoring and analytics”, after the jump.

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Chobani Brings Russian ‘Yogurt Standoff’ to a Peaceful End

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We kinda feel for Chobani. The “Greek” yogurt company only wanted to amplify the good will earned by its sponsorship of American Olympians and this cool follow-up to its Super Bowl spot by sending product samples to U.S. athletes in Sochi…but Putin’s “regulators” were like, “Nyet” due to arcane “customs rules”, something something.

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@SochiProblems: All Your Favorite Olympic Failures in One Feed

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

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Don’t You Want to Watch This Awesome Pro-Gay Sochi PSA from Canada?

We were just writing about how brands can avoid getting themselves in a mess over LGBT issues surrounding the Sochi Winter Games, but the Canadian Institute of Diversity and Inclusion (yes, you read that right) found a way to turn a serious issue funny with this week’s best PSA.

It’s set to the Human League’s “Don’t You Want Me”, of course:

No explanation needed. Nice job, guys: great clip, clunky name.

Sochi Pre-Games Are an Olympic-Sized #PRFail

Yesterday our own Shawn Paul Wood asked whether the Sochi Winter Games should win a medal for “Worst Olympics PR ever”, and this morning NPR’s Brian Lehrer asked whether the city is even ready for the 2014 games.

Now we have answers: “probably” and “hell, no.”

The journalists have just begun to arrive to cover the games, and their horror stories (with pictures) are already viral, so we’ll share some:

So…stick to the important stuff.

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Stoli Goes All Out to Solidify LGBT Cred for Sochi Games

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Unfortunately, most of the news about the Sochi Winter Games concerns either Vladimir Putin‘s insane security state or his decision to pass homophobic laws and tell gay athletes/visitors that they can “feel calm and at ease” as long as they “leave the children alone.”

When Dan Savage and others first called upon Westerners to boycott Russian vodka, Stolichnaya was understandably the first brand that came to mind. Stoli responded with pro-gay Facebook campaigns and interviews in which spokespeople reminded protesters that the product is actually filtered and processed in Latvia, because big difference.

Now the brand has taken the “we’re not Russian or anti-gay” campaign a bit further as the boycott continues courtesy of one House, M.D.

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Obama Administration Goes Gay for the Sochi Olympics

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This is his best McKayla Maroney

Yesterday we were fascinated by a column that longtime punchline Pat Buchanan wrote for Town Hall in which he asked fellow “paleoconservatives” whether self-elected pseudo-Communist op-ed writer (and #1 Boyz II Men fan) Vladimir Putin was “one of us” because of how much he dislikes the gays. Some people…

Anyway, Pat’s personal version of the anti-Christ decided to take a somewhat bold stance yesterday by announcing that no members of the Obama or Biden families will be attending the winter games in Sochi. While some may claim it’s an attempt to avoid yet another of the VP’s famous gaffes, it reads a lot like a statement of solidarity with the LGBT community.

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#LoveAlwaysWins In All Out’s Pro-Gay Sochi Olympics PSA

All Out describes itself as a merger of two non-profit organizations created to “…build a world where no person will have to sacrifice family or freedom, safety or dignity, because of who they are or whom they love”. They do it by using social media to change minds and ultimately challenge the law in the 76 countries where it’s currently a crime to be openly LGBT.

So think of it as a gay-centric Upworthy.

Today our sister site AgencySpy featured the two-minute PSA that forms the crux of the org’s latest campaign, and it’s worth a teary watch:

So how will it work?

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International Olympic Committee Hopes Gay People Will Stop Being So Gay

Last night our own Tonya Garcia reported on some Olympics-sized jitters over at NBC. Seems the official home of the 2014 Sochi Winter Games is a little wary of host country Russia’s decision to pass some of the world’s most archaically homophobic laws, which promise to arrest anyone who dares discuss “non-traditional sexual relationships” with minors or even bothers to act “openly gay” at the games. Yes, that means athletes too…

NBC spokespeople claim that no advertisers currently plan to boycott the games due to this unfortunate development, but the story doesn’t end there.

You’d think the International Olympic Committee’s thinking would be more in line with the 21st Century; we’re sad to say that’s not the case.

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