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Posts Tagged ‘social media fail’

Top 10 Social Media Fails of 2013

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Come on, now. You knew this was coming.

Before we get started, a few points:

1. The entire PRNewser team extends our deepest sympathies to the real-life “people” involved in these incidents.

2. Comments are open, so please denigrate the nominees loudly.

3. We are very open to more (dis)honorable mentions. We wouldn’t be able to write these sorts of things without the insights of our flacky audience, so please feel free to yell at ya’ boy, girl, other girl and our editor who is not named Jason Chupick.

OK, now click through for what has already become a sad (but informative!) annual tradition…

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PR Fail: Kenneth Cole Still Thinks War Is A Funny Promo Gimmick

We have no idea who’s in charge of the Kenneth Cole Twitter feed, but they clearly haven’t learned that the prospect of armed conflict isn’t a good tool for selling clothing.

Ugh.

Here’s the thing that really gets us: It’s been, as of this post, about three hours (and many outraged responses) since the tweet went live. No deletion, no apology, no follow-up explanation. And, given the flack the Kenneth Cole received for this equally tone-deaf 2011 tweet about Egypt, we have to wonder if its social media managers are toying with us here. Seriously. Tell us we’re wrong.

Sandy Twitter Troll Outed and Shamed

To the unfortunate few who pay attention to online flame wars: the nightmare is over. ComfortablySmug–the Twitter “troll” who posted false messages during Hurricane Sandy claiming that Con Ed was about to shut off power to all of Manhattan and that the New York Stock Exchange had experienced severe flooding–has been named and shamed. Get ready for some huge surprises:

  • He lives in New York
  • He works in finance
  • He doubles as a political consultant
  • He has trouble maintaining serious long-term relationships

After a Buzzfeed post revealed the offender’s name, he disappeared, only to pop up again with what amounted to an apology combined with a press release promoting Christopher Wight, the Congressional candidate whose campaign he managed until his abrupt resignation this week:

Well, at least he doesn’t stray off-message. Once a flack, always a flack.

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KitchenAid Apologizes for Insulting Obama’s Grandma

To all those who work with social media: When was the last time we warned you to keep your personal and professional accounts separate? Well, it’s time to make that point again.

During last night’s presidential debate, moments after President Obama mentioned his late grandmother, appliance maker KitchenAid’s official Twitter account sent out the following tweet:

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”

The brand’s account was immediately bombarded with angry responses, and the tweet was swiftly deleted. In its place appeared this apology:

“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics”

Later, Cynthia Soledad, KitchenAid’s Senior Director of Marketing, began sending tweets from @KitchenAidUSA, trying her best to perform some acrobatic damage control:

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