In case you didn’t notice, something looks a little…different on Facebook today. That’s right, the featured images on your timeline have outgrown their pants.
This is a good thing, because so much of social messaging is visual and the bigger the image, the more noticeable it becomes.
According to the CEO of Adquant, one of the first companies to become a Preferred Marketing Developer with Facebook, “The new ad formats are very goal oriented from promoting offers to driving mobile app installs.” It’s all part of Facebook’s new and improved ad units, but the change isn’t just relevant to advertisers and marketers: it helps your clients’ products—be they apps or snack foods—look shinier and more appealing. And it can make any Facebook campaign or sponsored post pop out of users’ timelines as well.