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Posts Tagged ‘SocialTimes’

Chirpify Empowers Non-Profit Fans to Donate Directly via Facebook Comments

Earlier this week our sister site SocialTimes reported on a development that could be good news for SM-savvy non-profits: two services have joined to make donation as easy as clicking “reply” or posting a comment.

Transaction startup Chirpify launched in February 2012 but made headlines with a new round of funding last month. As TechCrunch notes, its selling point is not entirely new: several competitors already allow consumers to buy things by replying to tweets (after allowing PayPal or another similar service to connect to their Twitter accounts, of course). The model works for everything from downloads and digital subscriptions to clothes and concert tickets.

This week, however, Chirpify revealed plans to expand its existing presence in the non-profit space by partnering with Greater Giving, a PayPal equivalent dealing exclusively with charity organizations.

The deal: one of Greater Giving’s non-profit partners (which include DoveLewis Emergency Animal Hospital, Metropolitan Performing Arts Academy, Stiletto Stampede, and The Shade Project) posts a message on Facebook, Twitter, or Instagram. After they’ve enabled Chirpify, fans who want to donate can simply reply or comment with “donate” or another designated keyword. Here’s an early adopter you might recognize:

And here’s a slightly different client:

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How Marvel Comics Rules Social Media

Marvel ComicsMarvel Comics is a massive brand. Its success relies on a stable of characters created over decades, and thanks to its film franchises it shows no signs of slowing down.

So what can everyday companies learn from Marvel’s hyperactive social media presence? Quite a bit!

The big lesson: constant engagement. We don’t want to stereotype here, but comic book fans are some of the most outspoken and devoted “brand advocates” around, and they demand both respect and responses to their queries. For some examples, check out the Twitter feed of Ryan Penagos, executive editorial director of Marvel’s digital division. It includes a lot of substantive information about upcoming properties as well as tiny little tidbits like this one:

Oh, and he has a Tumblr too.

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