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Posts Tagged ‘Solomon McCown & Company’

Solomon McCown & Company Preps Santa for Crisis Campaign

Last week we posted on our neighbor Coyne PR’s R-rated agency Christmas card, so here’s a quick one from our friends at Solomon McCown & Company of Boston.

The audience for this work consists of the firm’s clients, but we’re very interested in hearing more about S. Claus, he of the presents, snow and amazingly sentient reindeer who obviously do not have a proper union.

For the record, we’re glad that Solomon McCown avoided working with this nightmare client. Mr. Claus may get a lot of press coverage with little effort, but what’s his primary source of revenue?

We all know who really pays for those presents, don’t we?!

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Ashley McCown on How the NBA Should Respond to Its Donald Sterling Problem

Now that everyone in the world has grown far too familiar with L.A. Clippers owner Donald Sterling‘s personal opinions, The Donald has weighed in to tell us that it’s all the girlfriend’s fault, and most of the team’s big-name sponsors have realized that they might just have somewhere else to be, the big question remains: what should the NBA do to address and minimize this controversy?

In this exclusive clip, Solomon McCown & Company president and friend of the site Ashley McCown took the opportunity to offer the league some of the most level-headed advice it will receive today:

In short, Sterling is toxic to every organization involved in the story.

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Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

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Is Reddit the New Reputation Management Tool?


Confession: we’re new to Reddit. We kind of saw it as a place where people gathered to argue over whether Game of Thrones needs to be more faithful to the books before we used it to scroll through theories about the Breaking Bad finale (it’s a “degrees of nerditude” issue). But this week our friends at Solomon McCown & Company posted a story on their blog asking whether PR needs to get more familiar with the site—and the answer is definitely “yes.”

Lots of people whose names you know have subjected themselves to “ask me anything” sessions, and now it’s almost a requirement. Some AMAs are fascinating (“I am a former Amish person that left home and joined the military“) while others are strictly for the fans (“I’m Dennis from Always Sunny“) and some are a little disappointing (Hi, President Obama).

The most relevant session happened this past weekend, when Yelp‘s CEO Jeremy Stoppelman ”stopped by”. As you might expect for a somewhat controversial company, most of the action involved Stoppelman defending his business and its practices. Key quote:

“There has never been any amount of money you could pay us to manipulate reviews.”

Some other responses:

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5 Steps in a Successful Social Media Damage Control Campaign

Not too far ahead though.

This week, Barilla’s “foot in mouth” move got lots of people talking about the right way to conduct a damage control campaign on social media. Yesterday we connected with Solomon McCown & Company president/crisis comms expert Ashley McCown to get her thoughts on the case and the challenge of planning and directing successful campaigns.

What’s your take on Barilla’s damage control efforts?

I don’t think the chairman of Barilla really cares. He issued an apology, but he also made it quite clear in his initial statement that if people don’t like what he says, they don’t have to buy his pasta. It was a muddled response and a hollow message without much emotion behind it and it did not clarify the matter. An apology has to be genuine, and his was not believable.

Also: the company is based in Italy, but their apology was only released in Italian on Facebook and Twitter at first, and that was a mistake. The U.S. is a significant market share for them, but they didn’t bother translating it—someone else did.

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Roll Call: Solomon McCown and Landis Communications Inc.

Solomon McCown has hired Michelle Mastrobattista as director, digital communications. Michelle Mastrobattista is a veteran digital marketing strategist who has worked in both agency and in-house roles on behalf of public and private businesses, as well as mission-driven organizations. At SM&, she will oversee the strategy and execution of all social media and digital initiatives for the agency and its clients. In addition, she assumes a leadership role on viral marketing campaigns, digital crisis management, as well as search engine marketing and optimization strategies. Michelle comes to Solomon McCown & Co. from Propel Marketing (a GateHouse Media company) where she oversaw a portfolio of 100 social marketing clients pursuing integrated strategies in support of public relations, marketing and advertising campaigns. She also managed a team that created and optimized content for different platforms, curated clients’ social networking profiles and analyzed metrics. (Release)

Eric Steckel has been named digital media strategist at Landis Communications Inc. Eric’s varied experiences in television production, digital media production and marketing communications have uniquely coalesced in his role as digital media strategist. He provides strategic counsel to LCI clients in the area of digital media and video production. For the past 11 years, Eric has been partner at BARS+TONE, a Digital Media Agency focusing exclusively on Advertising, Marketing and PR Communications. Also at LCI, David Cumpston has been named director of client services, and brings more than 15 years of public relations experience to his role. He is responsible for directing a number of high-profile clients in a variety of industries including: retail, healthcare, real estate, hospitality, food/beverage, consumer technology and financial services, among others. During his seven-year tenure with Allison+Partners, David managed day-to-day activities and played senior roles on a number of large and small consumer and consumer tech brands. Sean Dowdall has been named general manager and chief marketing officer at LCI, and is a 28-year financial services marketing, sales and public relations executive specializing in the innovation, creation and successful delivery to market of strategic initiatives, ongoing capabilities and fully-integrated campaigns. He provides strategic counsel to LCI clients, oversees the marketing and digital practice areas and supervises financial management for the agency.(

Top 10 PR Crises of 2012 via Solomon McCown

In this video exclusive, crisis communications expert and Solomon McCown & Company president Ashley McCown reviews her top 10 PR crises of 2012. Her top cases range from athletes on trial to deep-fried chickens for traditional marriage. Do we agree? Disagree?

Research: U.S. Adults Feeling Recession’s Impact, But Optimistic About the American Dream

PR firm Solomon McCown & Company and Anderson Robbins Research partnered to poll 1,009 U.S. adults about their values and outlook on life, finding that the country has developed “A New Normal.”

According to the survey, 74 percent of Americans feel they have achieved the American Dream, but that realization takes a better work-life balance and overall happiness into greater account.

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Podcast: Solomon McCown & Co CEO Travels to Israel on a ‘Mission’ With M.A. Gov. Deval Patrick

Gov. Deval Patrick with Israeli President Shimon Peres.

Recently, Helene Solomon, CEO of Boston-based PR firm Solomon McCown & Company, joined Massachusetts Gov. Deval Patrick and a group of state business leaders on a trip to Israel, part of the Massachusetts Innovation Economy Partnership Mission 2011. The goal of the mission, which also went to the U.K., was to discuss the opportunities for businesses between Massachusetts and these two countries in areas like technology and life sciences.

Now back from her trip, we spoke with Solomon about what she experienced and areas where the PR industry might be interested in working with Israeli businesses. Click here (MP3 link) for the whole podcast. After the jump, we got a little extra info from Solomon after the recording stopped and there are a few more pics from her trip.

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Midterm Election Lessons for the PR Industry, from the Industry

Following the results of the midterm election on Tuesday, politicians on both sides came away with their ideas (good and/or bad) about what’s important to voters and how they should govern moving forward.

One of the lessons highlighted during President Obama‘s press conference on Wednesday was the need to better communicate. We asked communicators in the public affairs arena what they thought the big takeaways from the election were for the PR industry. Their thoughts after the jump.

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