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Posts Tagged ‘Soraya Darabi’

Advanced Social Media With Columbia Journalism Prof.


This just in from’s education department: we still have some seats left for this Wednesday’s Advanced Social Networking for Media Professionals class in New York.

It’s taught by Sree Sreenivasan, professor and dean of student affairs at Columbia University’s Graduate School of Journalism. We’ll also feature special guest speaker Soraya Darabi, product lead at and former manager of social-media marketing at The New York Times.

Learn about:

-The best ways to increase your followers, fans, and connections
-How to get the “right” followers, fans, and connections
-New tools you must absolutely know and use
-Metrics: why you need to understand them and how you can do just that
-Sustainable social media — how to keep from drowning in information and make time to participate efficiently
-How to make the business case for Twitter at your company

Sign up here!

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

PRNewser Party Recap and Photos

More than one-hundred PR professionals gathered at The Hill in New York last night for our annual “I Heart PRNewser” party. Thanks to all who made it out, and also a special thanks to our guest speakers Soraya Darabi and Steve Greenwood of

It was excellent to see a great mix of both agency and brand marketers from VPs and Directors to Assistant Account Executives in attendance. Stay tuned for our next event, coming this Spring.

Editor’s note: When viewing the slide show, click on each picture to display captions.

I Heart PRNewser Party: February 9th in New York


We always receive great feedback from our readers when it comes to our PRNewser parties, which of course forces us to always raise the bar.

Hopefully you’ll agree we’ve done that in planning our second annual “I Heart PRNewser Party.” We’ll be getting into the Valentine’s Day spirit, hence the party title and logo. And, we will have open bar for the first hour of the party and complimentary appetizers.

Here is the info:

Tuesday, February 9, 6:30 to 8:30 pm
The Hill
416 3rd Avenue (at 29th Street)
New York, NY 10016
Click here for a map.

But wait, there’s more. Soraya Darabi, Product Lead at, a real-time sharing, collaboration and presentation web site will be our guest speaker.

Soraya will be speaking about her experience as the former Manager of Digital Partnerships and Social-Media Marketing at The New York Times, where she oversaw the company’s use of social-media platforms for marketing purposes.

Please be sure to RSVP in advance here.

Content Sharing Company Announces PressLift Beta has beta-released their first product for the PR industry, PressLift. The product is an application for PR professionals that enables content sharing, distribution and monitoring, among other features. VP of Applications Steve Greenwood said PressLift is, “the best possible service for [PR pros] to share multi-media information with an intended audience.”

The application’s official release will come on February 2nd, during Social Media Week in New York. PRNewser received a demo of the service, which has been in private beta for more than a month. has already partnered with agency Porter Novelli. PN’s EVP, Global Director, Social Media Stephanie Agresta told PRNewser, “we have been an active supporter in launching the product and are committed to using it for our content and for our clients.”

Steve Rubel, SVP, Director of Insights at Edelman Digital has also demoed the application and told PRNewser, “The biggest differentiator here is the feature set and the team’s track record for innovation. We’re excited about the potential for using it for virtual events.”

Those differentiators include the ability to customize embargo control as well as FTC guidelines within the application, which Agresta called, “huge.” “They’ve also been especially mindful of search engine optimization,” she said.

During the open beta period, each PressLift will cost $299, which is significantly lower than the $500 range at which the company originally told us they were considering pricing the service. will announce the complete pricing model at the official launch in February.

“It is important to realize the cost savings we are providing users who no longer need to involve IT with setting up ftp servers, deal with large attachments, emails frustrations and costs,” said Greenwood. Rubel said the price point is “attractive given the value.” recently hired Soraya Darabi, formerly manager of digital partnerships & social-media marketing at The New York Times, as product lead for PressLift. Gets Into PR Market With PressLift

File sharing company is getting into the PR market, targeting the press release and multimedia distribution sector. A new service, PressLift, will be launched in the coming weeks.

PRNewser received a demo of the new service recently. Here is an example release.

As of now, the service includes Google Analytics, but the company is planning on adding more tracking and monitoring features as they roll out. One can also track number of views, unique views, registration, re-tweets, Facebook shares, emails, and downloads of their content. Additional features include settings for embargoes and FTC compliance, and of course all the traditional features one would expect with a multimedia wire service: social sharing/indexing, support for video, images, audio, documents, text and links.

Mediaite’s Rachel Sklar reported that Soraya Darabi, manager of digital partnerships & social-media marketing at the New York Times, is leaving to join as product lead for PressLift.

The company is considering entering the market at a price of $500 per release, although the pricing is still being debated internally and the company will want to give bulk deals to boost their user base.

One potential issue we see is that at this price, PressLift lacks the distribution capabilities that the major wire services have. A rep told PRNewser they see PressLift as a “compliment to wire services.” This could be a barrier to entry as PR agencies and internal PR teams are already looking to cut down on vendor expenses and may not be likely to add $500 on top of their existing costs for each press release. The rep we spoke with said, “most companies not using cheaper wire services such as PRWeb and PitchEngine.” They “have to use [wires like] PRNewswire” and “this is a compliment to that.”

Jason Kintzler, founder of PitchEngine, a similar press release/multimedia distribution company, charges nothing for the first 30-days of service and $35 per month/$400 per year after that.

He told PRNewser that PressLift is a “copy” of his service. “It’s merely a multimedia release creation tool – which virtually every wire service already offers,” he said. “Not sure I understand where they plan to appeal to corporations that already utilize these services. We think the future of distribution looks much different.” Kintzler’s PitchEngine counts Microsoft, IBM, Whole Foods and Zappos as clients, among others.

That being said, has been growing fast, has $4 million in venture capital funding and is led by well connected web entrepreneur Sam Lessin.