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Posts Tagged ‘SoulPancake’

SoulPancake and HooplaHa Stage Vine Fight to See Who’s Nicest

SoulPancake is a creative agency that specializes in creating uplifting and engaging content to better connect brands to their audiences. HooplaHa (tagline “Life with a Smile”) is a site created to “inspire, inform, enlighten, engage and above all entertain” with both original and curated content that’s all about people doing good stuff.

In other words, the two companies have more than a few things in common, so they decided to put their newfound rivalry to the test…by staging an unofficial “battle of kindness” Vine-off to determine which team could come up with the best six-second clips of folks being nice to other folks. Here’s the video compilation of their entries to date:

Hooplaha’s PR manager tells us that this project, much like the site itself, is really an effort to answer the question “Why does everybody have to be so mad all of the time?”

And we might debate who won the contest, but wouldn’t that defeat its purpose?

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Dwight from ‘The Office’: Make Election Day a National Holiday

News of celebrities making entertaining, attention-grabbing pleas to the public (especially the younger demographic) to get out and vote is nothing new. Wh0 could forget previous star-backed campaigns like MTV’s Rock the Vote, P. Diddy‘s mildly threatening Vote or Die or Leonardo DiCaprio‘s “whatever, man” Vote 4 Stuff? Now, Rainn Wilson (that’s “Dwight” to fans of The Office), has offered his services to a campaign that isn’t striving to make voting cool (or pitch it as an alternative to death), but hopes to get more Americans to cast ballots by making the whole process into less of a “pain in the ass.”

How, you ask? By turning Election Day into a national holiday so that people who spend their days slaving away for, say, a paper company wouldn’t have to cram voting into an already-busy day packed with workplace priorities. In the clip, sponsored by SoulPancake and GOOD Magazine, Wilson plays a poll worker who turns away a prospective voter.

So what do you think, readers? A compelling argument, or just a funny ad? Would making Election Day a national holiday inspire the country to give this landscape-changing occasion the reverence it deserves, or would it just inspire people to crack a beer a bit earlier in the day? Would it help busy people get out and vote, or would it still leave many (like lower income workers who may not actually get the day off) behind? Lots to consider here, and we’d love to hear from you.